June 26, 2024

As it expands its Freewheel MTB line, Outdoor Research also grows its investment in the cycling community

SEATTLE (June 26, 2024) /OUTDOOR SPORTSWIRE/ As it continues to focus heavily on the mountain bike category around the launch of its new Freewheel collection, Outdoor Research, the Seattle-based maker of high-end outdoor apparel and gear, is also getting involved with a number of cycling festivals, advocacy efforts and competitions....

June 26, 2024

Teva Introduces Aventrail, The Brand’s Most Innovative Trail Running Sandal

GOLETA, Calif., (June 26, 2024) /OUTDOOR SPORTSWIRE/ - Teva®, a division of Deckers Brands (NYSE: DECK), is continuing to push the boundaries in performance footwear, introducing the first-of-its-kind, trail running sandal built for an uninhibited run experience. Aventrail was created to bridge a gap in the trail running market between...

June 25, 2024

MyBundle and Outdoor Sportsman Group Enter Into MyOutdoorTV SVOD Content Distribution Agreement

FORT LAUDERDALE, Fla. and DENVER, Colo. – June 25, 2024 /OUTDOOR SPORTSWIRE/ - MyBundle, the premier online platform connecting consumers, streaming services, and broadband providers with tools to simplify streaming television, and Outdoor Sportsman Group (OSG), the premier media and entertainment company for outdoor adventure enthusiasts, announced a distribution agreement...

June 24, 2024

Fleet Feet Augusta Expands Footprint With New Store in North Augusta, South Carolina

NORTH AUGUSTA, S.C. and CARRBORO, N.C. (June 24, 2024) /OUTDOOR SPORTSWIRE/ - Fleet Feet, the largest franchisor of specialty run stores, announced today the opening of its newest location in North Augusta, South Carolina. The new Fleet Feet is the second location for owners and operators Michael and Jenafer McCauley, who...

June 24, 2024

Rumpl Names Purple Orange as Agency of Record

Portland, Oregon /OUTDOOR SPORTSWIRE/ – Rumpl, inventor of the Technical Blanket category and the Original Puffy Blanket, is thrilled to announce its partnership with Purple Orange Digital Communications to manage PR efforts and affiliate marketing on behalf of the brand. Rumpl was born in 2014 on a surf and ski tour...

June 24, 2024

Rumpl Doubles-Down on Great Lakes Wholesale Territory

Portland, Oregon /OUTDOOR SPORTSWIRE/ – Rumpl, inventor of the Technical Blanket category and the Original Puffy Blanket, is pleased to announce a strategic partnership with Parallel 45 Sales to enhance its footprint in the Great Lakes Sales Territory. Effective June 2024, this collaboration will see Parallel 45 Sales representing Rumpl in...

June 24, 2024

Shaun White’s Unrivaled Sports Acquires Stake in Snobahn

Unrivaled Sports, a youth and recreational sports properties company, announced its strategic investment in Snobahn, the indoor ski and snowboard center with two locations in Colorado. The company also announced a strategic investment in its action sports division by Ares Management Funds, with a team that includes the former pro...

June 24, 2024

Imbox Protection, World’s Only In-Store Shoe Protection, Is Getting Summer- Ready with Dillard’s; U.S. Consumers Can Easily Protect Footwear at Checkout with Cost-Effective, 60-Second Treatment for $7-8

CHICAGO (June 24, 2024) /OUTDOOR SPORTSWIRE/ – Imbox Protection, the world’s only in-store footwear protection, is ready for summer enabling U.S. consumers to protect their footwear at checkout for $7-8 in 60 seconds at over 100 Dillard’s stores across the United States. Dillard’s associates put footwear in the Imbox Protection...

June 24, 2024

IcyBreeze Names Purple Orange Digital Communications as PR and Affiliate Agency of Record

Grapevine, TX (June 24, 2024)/OUTDOOR SPORTSWIRE/ – IcyBreeze, the leader in hybrid cooler and air conditioning technology, is thrilled to announce its partnership with Purple Orange Digital Communications to manage digital PR efforts and affiliate marketing on behalf of the brand. Founded in 2013, IcyBreeze came to life when a father...

June 24, 2024

Meindl USA Celebrates Five Years of Success and Introduces New Hiking Footwear for Summer 2024

SIDNEY, Neb. (June 24, 2024) /OUTDOOR SPORTSWIRE/ – Meindl USA, the exclusive provider of premium handcrafted Meindl footwear in North America, is excited to celebrate its 5-year anniversary of providing high-quality footwear and customer service to outdoor enthusiasts. Founded in 2019 by experienced professionals in the footwear and outdoor industry,...