December 5, 2024

La Sportiva Extends Relationship with Iconic Life Time Leadville Race Series

BOULDER, Colo. (Nov. 5, 2024) /OUTDOOR SPORTSWIRE/ - La Sportiva announced today that it is extending its relationship with the Life Time Leadville Race Series for another three years. The Italian brand will be the presenting sponsor and official footwear sponsor for all of the running events in the series,...

December 4, 2024

2024 Polartec Apex Awards Winners Announced

Planet Earth, (December 4, 2024) /OUTDOOR SPORTSWIRE/ – Polartec®, a Milliken™ & Company brand and premium creator of innovative textile solutions for future thinking, sustainably-driven brands, is delighted to announce the winners of the 2024 Polartec Apex Awards, the annual design contest that celebrates the brands and designers who embody...

December 4, 2024

Wild Rye Announces Expansion Into Snow Outerwear For Fall-Winter 2025-26

Sun Valley, ID (Dec. 4, 2024) /OUTDOOR SPORTSWIRE/ - Wild Rye, the premiere active lifestyle apparel brand designed to empower women in the outdoors and beyond, announces its FW25-26 expansion into the snowsports outerwear category, complimenting the brand’s existing winter offerings of merino-wool baselayers and eco-synthetic insulation. Functional and minimalistic...

December 4, 2024

Swedish Traction Footwear Company Icebug Partners with Press Forward for PR Initiatives in North America

Jonsered, Sweden, (December 4, 2024) /OUTDOOR SPORTSWIRE/ — Icebug has partnered with Press Forward, a boutique agency specializing in public relations, digital marketing, and communications consulting, to expand its marketing initiatives in North America. Founded in Sweden in 2001, Icebug designs and manufactures the world's finest traction footwear so that...

December 4, 2024

Gnara Announces Go Free™ Collection: Leggings and Shorts Featuring Patented GoFly® Zipper Technology

Gunnison, CO. (Dec. 4, 2024) /OUTDOOR SPORTSWIRE/ - Gnara, inventor of the award-winning GoFly® Pee Zipper Technology, is announcing the official launch of Go Free™ ⅞ Legging and Go Free™ 6” Shorts on their site (www.gnara.com) after a successful Kickstarter campaign this fall. It was the highest funded Kickstarter campaign...

December 3, 2024

Thermos® Brand Unveils New Care Campaign and Micro-Influencer Program

SCHAUMBURG, ILL. (Dec. 3, 2024) /OUTDOOR SPORTSWIRE/ - Thermos L.L.C., a leader in insulated food and beverage containers, is excited to launch its new Care Campaign. The integrated brand campaign highlights the Thermos Brand’s commitment to enhancing daily life with superior product design while celebrating individuals who are making a...

December 3, 2024

Amer Sports Launches Public Share Offering of 34M Shares

Amer Sports, Inc., the global group of sports and outdoor brands, which includes Arc’teryx, Salomon and Wilson Sports, has launched a public offering of 34 million ordinary shares. In connection with the offering, Amer Sports has granted the underwriters a 30-day option to purchase up to an additional 5.1 million ordinary shares. Amer...

December 3, 2024

Mammut joins the global RECCO network with new EIGER Extreme 6.0 collection

STOCKHOLM, Sweden (Dec. 3, 2024) /OUTDOOR SPORTSWIRE/ – RECCO, a global leader in rescue technology, is proud to announce its partnership with Mammut, a leading name in alpine performance apparel and equipment. With the release of the EIGER NORDWAND PRO HS collection, Mammut becomes the latest brand to integrate RECCO...

December 3, 2024

A Near Death Experience Leads to 25 Years of Outdoor Innovation and Philanthropy at Kahtoola

FLAGSTAFF, Ariz. (Dec. 3, 2024) /OUTDOOR SPORTSWIRE/ – Kahtoola, the market leader in flexible footwear traction and manufacturer of other products designed to make the outdoors more accessible to everyone, celebrates its 25th anniversary with a continued commitment to sustainable growth, product innovation and giving. Kahtoola means "directly" in Tibetan and...

December 3, 2024

Safeback Unveiling New Partner at Norwegian Winter Sports Showcase

December 2, 2024 – Beaver Creek, Colorado, USA /OUTDOOR SPORTSWIRE/ - Helly Hansen has designed two avalanche backpacks with Safeback SBX which will be featured December 6th and 7th in Beaver Creek, Colorado. At the invitation of the Norwegian Consulate General and Innovation Norway, Safeback will display its snow safety system...