January 19, 2024

House lawmakers vote unanimously to advance the EXPLORE Act

Washington, D.C. (Jan. 19, 2024) /OUTDOOR SPORTSWIRE/ – This week, lawmakers in the House Natural Resources Committee voted unanimously to advance the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a bipartisan package of outdoor recreation policy that could serve as a companion to America’s Outdoor Recreation Act (AORA). The EXPLORE Act,...

January 18, 2024

Backcountry Access Announces New Branding and Brand Logo for 2024

Boulder, CO and Seattle, WA / January 18, 2024 /OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) was founded in Colorado in 1994 by hardcore backcountry enthusiasts whose primary objective was to innovate backcountry safety for all. Since its inception, BCA has achieved many landmark “firsts” in product innovation and safety techniques that have...

January 18, 2024

Vail Resorts Adjusts Guidance After Rough Start to Season

Vail Resorts, Inc. has reported that interim season-to-date (STD) total skier visits were down 16.2 percent through January 7, compared to the prior-year STD period through January 8, 2023. Season-to-date total lift ticket revenue, including an allocated portion of season pass revenue for each applicable period, was up 2.6 percent...

January 18, 2024

Wiley X Announces a Brand Refresh and New Products for 2024

FRISCO, Texas (Jan. 18, 2024) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader and pioneer in premium protective eyewear, is excited to announce it will undergo a brand refresh in 2024 that will enhance the company's dedication to protection, performance and style. As part of this initiative, the brand has refined...

January 18, 2024

SpotOn GPS Fence Selects Purple Orange Digital Communications as PR & Affiliate Agency of Record

New Hampshire (January 18, 2024)/OUTDOOR SPORTSWIRE/ – SpotOn GPS Fence, an innovator in the pet tech industry well-known for its GPS-integrated dog collar, is pleased to announce its partnership with Purple Orange Digital Communications as its PR & Affiliate Agency of Record. Purple Orange Digital Communications will oversee Performance PR, Sponsored Content,...

January 17, 2024

Interested In Smart Motorcycle Helmets? GoPro Snaps Up Forcite for Tech-Infused Helmets

GoPro, Inc. revealed its plans to acquire Forcite Helmet Systems, a pioneer in embedding technology into helmets. The financial terms were not disclosed. The company said it intends to boost Forcite’s vision to provide a safer, more dynamic motorcycling experience through tech-enabled motorcycle helmets with the long-term goal of tech-enabling other categories...

January 17, 2024

JAM Collective’s Growth Continues with New Hires in Public Relations and Operations

San Francisco, CA – January 17, 2024 /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, affiliate marketing, and strategic partnerships, is pleased to announce it has hired three new team members. As the agency enters its 24th year of business and welcomes new talent,...

January 17, 2024

HDry Selects Backbone as PR Agency of Record

BUSTO ARSIZIO, ITALY (Jan. 17, 2024)/OUTDOOR SPORTSWIRE/ – HDry, a leading innovator in waterproof/breathable technology, has partnered with Backbone, the premier active lifestyle media agency. Backbone will serve as the official PR agency of record for HDry, supporting the brand’s growing number of partnerships with the world’s best footwear and apparel brands. “We have...

January 17, 2024

The Conservation Alliance Welcomes Peak Design as its Newest Pinnacle Member

January 17, 2024/OUTDOOR SPORTSWIRE/ – Peak Design is joining The Conservation Alliance as its newest Pinnacle Member with a $100,000 annual commitment to the organization. Peak Design is a design company setting the standard for offsetting environmental impact, employee benefits, fair pay, and safe working conditions. Peak Design’s (PD) incredible contribution helps...

January 17, 2024

Skratch Labs and Darby Communications Mix Up The Perfect PR Partnership

January, 2024 - Boulder, CO /OUTDOOR SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes and active people be better, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and digital marketing agency specializing in the outdoors, active lifestyle, and hunt/fish markets. Effective immediately, Darby...