January 23, 2024

Outdoor Sportsman Group Networks Continue to Dominate Within Outdoor Lifestyle Industry with Year-over-Year Growth

DENVER /OUTDOOR SPORTSWIRE/ - Outdoor Channel and Sportsman Channel are starting the New Year off by dominating the outdoor lifestyle industry with year-over-year growth across most dayparts for men ages 25-54. The networks continue to lead their linear competitors contending to capture male viewer interest in the outdoor lifestyle genre. Outdoor...

January 22, 2024

Huntworth Signs on As New Title Sponsor Of “Nick’s Wild Ride with Nick Hoffman”

NASHVILLE, TN /OUTDOOR SPORTSWIRE/ - As the cold winter hunting season comes to an end in the U.S. the partnership between two popular hunting industry brands is heating up. Producers of the award-winning outdoor travel program “Nick’s Wild Ride with Nick Hoffman” announced today that their long-time camo and clothing...

January 22, 2024

Amer Sports Looks to Raise Over $1.6 Billion in IPO

Amer Sports, Inc., the parent of the Arc’teryx, Armada, Atomic, DeMarini, EvoShield, Louisville Slugger, Salomon, Wilson, and other sports and outdoor brands, launched an initial public offering of 100,000,000 ordinary shares. With the offering, Amer Sports granted the underwriters a 30-day option to purchase up to 15,000,000 additional ordinary shares...

January 22, 2024

Free Fly Welcomes Nicole Gormley to the Surf Ambassador Team

Charleston, SC (January 22, 2024) /OUTDOOR SPORTSWIRE/ - Free Fly, the innovative outdoor apparel brand committed to blending performance and comfort, is thrilled to announce the newest addition to its Surf Ambassador Team, Nicole Gormley. A seasoned filmmaker, photographer, and waterwoman, Nicole brings a wealth of experience, passion, and a...

January 19, 2024

Christy Sports Expands Rental Program

Christy Sports, the premier outdoor retailer and service provider, announced an upgraded rental program offering guests online access to same-day gear rentals in as little as 30 minutes. The advanced online reservation system allows for nearly immediate access to the slopes, making it easier than ever to #stepoutside. The new...

January 19, 2024

House lawmakers vote unanimously to advance the EXPLORE Act

Washington, D.C. (Jan. 19, 2024) /OUTDOOR SPORTSWIRE/ – This week, lawmakers in the House Natural Resources Committee voted unanimously to advance the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a bipartisan package of outdoor recreation policy that could serve as a companion to America’s Outdoor Recreation Act (AORA). The EXPLORE Act,...

January 18, 2024

Backcountry Access Announces New Branding and Brand Logo for 2024

Boulder, CO and Seattle, WA / January 18, 2024 /OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) was founded in Colorado in 1994 by hardcore backcountry enthusiasts whose primary objective was to innovate backcountry safety for all. Since its inception, BCA has achieved many landmark “firsts” in product innovation and safety techniques that have...

January 18, 2024

Vail Resorts Adjusts Guidance After Rough Start to Season

Vail Resorts, Inc. has reported that interim season-to-date (STD) total skier visits were down 16.2 percent through January 7, compared to the prior-year STD period through January 8, 2023. Season-to-date total lift ticket revenue, including an allocated portion of season pass revenue for each applicable period, was up 2.6 percent...

January 18, 2024

Wiley X Announces a Brand Refresh and New Products for 2024

FRISCO, Texas (Jan. 18, 2024) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader and pioneer in premium protective eyewear, is excited to announce it will undergo a brand refresh in 2024 that will enhance the company's dedication to protection, performance and style. As part of this initiative, the brand has refined...

January 18, 2024

SpotOn GPS Fence Selects Purple Orange Digital Communications as PR & Affiliate Agency of Record

New Hampshire (January 18, 2024)/OUTDOOR SPORTSWIRE/ – SpotOn GPS Fence, an innovator in the pet tech industry well-known for its GPS-integrated dog collar, is pleased to announce its partnership with Purple Orange Digital Communications as its PR & Affiliate Agency of Record. Purple Orange Digital Communications will oversee Performance PR, Sponsored Content,...