March 22, 2019

It’s Super, It’s Sessionable, It’s SuperEIGHT from Dogfish Head!

Milton, Del. – Calling all beer evangelists that enjoy imbibing with a purpose! Dogfish Head Craft Brewery created a new SUPER beer specifically designed for active lifestyle enthusiasts interested in incorporating high-quality ingredients in their beer choices – because that’s a thing they take seriously. Meet SuperEIGHT – a super-refreshing,...

March 21, 2019

MODe Sports Nutrition Introduces New Single Serve Energy Blocks

Costa Mesa, CA – To better serve the grab-and-go, health conscious and active consumer, MODe Sports Nutrition has introduced new, single serve Energy Blocks in a branded display box. “The new display format allows brick-and-mortar retailers more and better merchandising options,” says JJ Rudman, MODe’s Director of Category Sales. “Single...

March 21, 2019

LEM Helmets Partners with Italian UCI Pro Women’s Cycling Team BePink for 2019 Season

MORGAN HILL, Calif. (March 21, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, today announces its sponsorship of leading UCI pro women’s cycling team BePink. The Italian-based cycling team will exclusively wear LEM’s Gavia and Volata road performance helmets, providing a...

March 20, 2019

Dogfish Head Craft Brewery teams up with Pale Morning Media public relations for active & outdoorsy outreach

Milton, DE — Dogfish Head Craft Brewery (www.dogfish.com), the independent brewing icon known for brewing off-centered ales for off-centered people, will be teaming up with Pale Morning Media, a national boutique public relations agency specializing in the active outdoor lifestyle. “Dogfish has been a pioneer in the category of active...

March 20, 2019

GU Energy Labs is proud to sponsor 2019 North American IRONMAN® and IRONMAN® 70.3® events

Berkeley, Calif. (March 20, 2019) — GU Energy Labs will be the official energy gel sponsor of the 2019 North American IRONMAN® and IRONMAN® 70.3® events.  GU Energy Labs will support each event with their line of Roctane Gels that are designed for long-duration and high-intensity activities that push athletes...

March 19, 2019

2019 Ninja World Series Finals Announced

Mystic Lake, Minnesota, March 19th, 2019: Ultimate Ninja Athlete Association (UNAA) the official global league of World OCR, the Fédération Internationale de Sports d’Obstacles, announced today the dates and location for the UNAA World Series Finals. UNAA CEO Mr. Bob Clark (USA) announced, “We are thrilled to be partnering with...

March 18, 2019

In response to high demand, Nester Hosiery adds Matt Brucker as VP of Sales

Mt. Airy, NC, (March 18, 2019) – Over the past year Nester Hosiery, a leading US manufacturer of performance merino wool socks, has experienced a large increase in the number of world-leading brand partners it serves. To further grow and manage this demand Nester Hosiery has hired Matt Brucker as...

March 18, 2019

PrimaLoft, Inc. Announces Circularity of PrimaLoft® Bio™ Fibers, Further Advancing Relentlessly Responsible™ Mission

LATHAM, N.Y. (March 18, 2019) -- PrimaLoft, Inc., experts in advanced material technology, today announced its PrimaLoft™ Bio® fibers are renewable in a circular economy. As a result of third-party testing, the polyester fibers have proven capable of being chemically recycled. This process breaks down polyester to its basic components...

March 15, 2019

Eco-conscious Consumers Have Spoken: the Environmentally Friendly Shoe from SOLETM and United By BlueTM Gets Fully Funded in Less than 90 Minutes, Leading as One of the Top Sustainability Campaigns on Kickstarter.

Vancouver, British Columbia (March 15, 2019) — SOLE and United By Blue are proud to announce the successful funding of their Kickstarter campaign for the world’s most eco-friendly shoe, the SOLExUBB Jasper Wool Eco Chukka. It took just 84 minutes for the campaign to reach its funding goal, which had...

March 14, 2019

LEM Helmets Welcomes Ultra-Endurance & Adventure Cyclist Jay Petervary To Ambassador Team

MORGAN HILL, Calif. (March 14, 2019) – LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain, commute, and kids, welcomes Jay Petervary to its growing ambassador team. Charismatic, focused, and driven, Petervary – AKA JayP – is no stranger to finding success through overcoming challenges in...