March 5, 2019

Liv Cycling Introduces Liv Racing

NEWBURY PARK, Calif. (March 5, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, today revealed its 2019 athletes under the newly formed Liv Racing program. Liv Racing consists of a global team of 14 women hailing from six countries around the world. New to its...

March 1, 2019

LifeStraw Tackles Tap Water Contamination Woes in Homes

WASHINGTON, D.C. (March 1, 2019) – As the world’s water supply becomes more compromised with surging plastic pollution (microplastics), chemical contaminants, chlorine, and lead, LifeStraw®, a pioneer in global water filtration and purification systems, expands its suite of next-level water filtration products with the debut of the LifeStraw® Home Water...

March 1, 2019

TIME Releases Second Model in Enduro-Focused Speciale Line of Clipless, Platform Pedals

A year ago, TIME launched its first Enduro pedal in aluminum, the Speciale 12, today, TIME launches its little sister, the Speciale 8. The Speciale 8 is still as reliable but more compact, lighter and more affordable with a price of 149€ The Speciale 8 is made with an aluminum...

March 1, 2019

Burley Set to Launch New and Improved Child Bike Trailer Collection

Eugene, OR (March 1, 2019) - Burley Design – known for its award-winning outdoor recreational transport gear, trusted by generations of families since 1978 – is celebrating, and kicking off, their 40th anniversary in 2019 by launching a new collection of redesigned and updated kids bike trailers.  The new line...

March 1, 2019

Wūru Wool Gaining a Foothold in Long-distance Running Circles

SALT LAKE CITY — For decades, New Zealanders have used loose Merino wool to prevent painful blisters from developing on their feet and toes. Now, with Wūru Wool becoming widely available, marathoners, trail runners and other North American athletes are discovering the benefits and comfort of loose lanolin-rich wool. “I...

March 1, 2019

Hit the Trails With GU Energy Labs’ Newest Gel Flavor, Hoppy Trails

Berkeley, Calif. (March 1, 2019) — GU Energy Labs announces the launch of its newest Energy Gel flavor, Hoppy Trails. Inspired by the celebratory cold beer many enjoy at the end of a long training session or race, this latest flavor provides athletes with an Energy Gel that delivers perfectly...

February 27, 2019

Honey Stinger Becomes the Official Energy Gel of New York Road Runners

New York – New York Road Runners (NYRR), the world’s premier community running organization, today announced a multiyear partnership with Honey Stinger, the leading manufacturer of honey-based nutritional products. Honey Stinger will be the Official Energy Gel of NYRR. Energy gels are a popular staple among long-distance runners to help...

February 27, 2019

MODe Sponsors Ultra-Endurance Cyclist Evens Stievenart

SEBRING, FL — MODe proudly announces the sponsorship of ultra-endurance cyclist Evens Stievenart.  Stievenart recently rode a stunning 533 miles in 24 hours at the Bike Sebring 24-Hour RAAM qualifying race on February 9th and 10th. Powered by MODe’s line of all-natural sports nutrition products, Stievenart averaged 22mph for the...

February 27, 2019

Merrell Announces Spring/Summer 2019 Trail Running Collection

ROCKFORD, Mich. — Merrell, the leading outdoor brand that provides all you really need to discover the simple yet profound power of the trail, has announced their Spring/Summer 2019 trail running line with technical features designed to deliver the most personalized connection to the trail based on personal preference. New Products...

February 22, 2019

World OCR names OCRM the global media outlet for OCR

Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today OCRM Network (OCRM) as the official provider for obstacle course racing news and media worldwide. OCRM will cover all major events by FISO and affiliates on a global basis. These events and videos will be available on...