February 6, 2019

PEARL iZUMi Undergoes a Transformation

LOUISVILLE, CO (February 6, 2019) — PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values.  This positioning will also clearly complement the Brand’s critical efforts around Social Responsibility and a refreshed product...

February 5, 2019

Applications Now Open for Second-Annual 36 Hours in Kitsbow Grant Program

PETALUMA, Calif. (Feb. 5, 2019) - Following the conclusion of its successful 36 Hours in Kitsbow film series, Kitsbow announces that 2019 applications are now open for its second annual grant program that features unique short films telling the story of an overnight biking adventure. “The goal for 36 Hours...

February 1, 2019

DÆHLIE launches “Run 365” collection along with Nordic Ski styles for Fall 2019

BROOMFIELD, Colo. (February 1, 2019) DÆHLIE is launching a run apparel collection at Outdoor Retailer Snow Show that is designed to outfit the runner for any winter training conditions. Along with the Run 365 line, the Fall apparel collection will also include new and updated Nordic apparel pieces. “We are...

February 1, 2019

Hydro Flask Introduces New Coffee and Drinkware Offerings

Bend, OR (February 1, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its redesigned Coffee collection, featuring the leakproof Flex Sip™ lid. The new product...

January 31, 2019

Hydro Flask Launches New Insulated Totes and Lunch Tote

Bend, OR (January 31, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of two new products designed for food & beverage transport. The 8 L...

January 31, 2019

Electric Bike Company Rolls Back Tariffs

Rad Power Bikes is putting the brakes on tariffs for its customers. The Seattle-based consumer-direct ebike company will now fully absorb all costs associated with the 25% tariff imposed on ebikes since August 2018. Returning to their original pre-tariff prices, a $200 difference, is part of the brand’s mission to...

January 31, 2019

Rad Power Bikes Partners with Cascade Bicycle Club to Encourage Ebiking

SEATTLE, Wash. Jan. 31, 2019 — Rad Power Bikes, a Seattle-based consumer-direct ebike company, announces a new partnership with Cascade Bicycle Club, the nation’s largest statewide bicycle non-profit also based in Seattle. The organizations are combining their reach in a robust partnership that aims to unite all riders and help...

January 30, 2019

Hydro Flask Launches New Journey Series™ Collection

Bend, OR (January 30, 2019) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Journey Series™ insulated hydration packs. The collection’s 10 L and...

January 30, 2019

Darn Tough Vermont® Brings the Fun While Still Nailing the Fit for Fall 2019

Northfield, VT. (January 30, 2019) –Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is serving up a Fall 2019 collection that marries the serious business of sock functionality with industry-leading style. With a singular focus to knit the world’s best sock in multiple...

January 30, 2019

LOGE Camps Partners with Verde Brand Communications

SEATTLE, Wash. (Jan. 30, 2019) – LOGE Camps, [pronounced ‘lodge’] the adventure-focused hospitality company, announces a partnership with Verde Brand Communications. Verde’s integrated communication strategy will encourage media and influencers to fully dive into the LOGE Camps experience to better understand its mission of bringing people, product and brand together...