January 30, 2019

FITS® Debuts New 2019 Fall Sock Collection at Winter Outdoor Retailer Snow Show

CHATTANOOGA, TN (January 30, 2019)— FITS®, American manufacturers of the best-fitting socks on the market, will showcase their new fall 2019 designs at the Outdoor Retailer Snow Show January 30th – February 1st in Denver, CO. During the three-day trade show, the brand will unveil its new Micro-Light Casual Sock...

January 29, 2019

Lizard Skins Issues Three Dealer Trail Grants for 2019

American Fork, Utah — Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting trail construction and maintenance. Over the years, Lizard Skins has donated thousands of dollars to trail upkeep through sales of their giveback grips: the Moab and...

January 23, 2019

LEM Helmets Welcomes Keith Cozzens as Global Brand Marketing Director

MORGAN HILL, Calif. (Jan. 23, 2019) - LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes Keith Cozzens to the team as Global Brand Marketing Director. Bringing more than a decade of brand communications, PR, and marketing experience in the bike,...

January 9, 2019

Honey Stinger Announces Sponsorship of RAM Racing’s Allstate Hot Chocolate 15/5K National Race Series

STEAMBOAT SPRINGS, Colo. (Jan. 9, 2018)—Honey Stinger, the award-winning manufacturer of honey-based nutritional products, is pleased to announce its sponsorship of the 2019 Allstate Hot Chocolate 15/5K race series, produced by RAM Racing.  The Allstate Hot Chocolate 15/5K series includes events in 18 locations throughout the United States in 2019,...

December 7, 2018

PEARL iZUMi’s 2019 Sugar and Tour Road Shoes Now Available

LOUISVILLE, Colo. (Dec. 7, 2018) — PEARL iZUMi has transformed its road collection for 2019 with new styles, colors and patterns. With a refocus on sleek and effortless design, the new road collection—from head to toe— is like nothing PEARL iZUMi has ever created. PEARL iZUMi is proud to announce...

November 27, 2018

Merrell Joins the Ragnar Trail Series as the Official Footwear Partner

ROCKFORD, Mich. (Nov. 27, 2018) — Merrell, the leading outdoor brand that gives you all you really need to discover the simple yet profound power of the trail, has announced their partnership with Ragnar Trail Series as the official footwear sponsor of the 2019 and 2020 seasons. Merrell will have a...

November 15, 2018

Athletes from Alternative Sports Come Together to Build Deeds Alone

Evergreen, CO – Athletes across ten alternative sports are teaming up to build Deeds Alone, a digital hub for fans and consumers that will launch at the end of January 2019. Seeking to be the IMDb of alternative sports, Deeds Alone showcases athletes, content, outdoor brands and gear, social media,...

October 23, 2018

Why Wigwam, Why Now

Sheboygan, WI. (October 23, 2018) – Wigwam Mills Inc., has launched the Why Wigwam, Why Now informational campaign to introduce new consumers, and remind those who have long been familiar with the 114-year-old brand. The campaign will cover the deep history of the family owned company, recent breakthroughs in technology,...

October 18, 2018

Honey Stinger Announces Equity Investment by Factory LLC

STEAMBOAT SPRINGS, Colo. (Oct. 18, 2018) — Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today announced an equity investment by Factory LLC. Factory LLC is an operating company with $250M of investable capital used to acquire meaningful equity stakes in high potential food, beverage and pet health companies. The new partnership will give...

October 16, 2018

Velnox Tarsier – your headtorch alternative

Just when you thought the options for wearable night lights, like headlamps and torches, couldn’t possibly expand, along comes the Velnox Tarsier. The Tarsier is a chest-worn, LED panel light, that produces a broad light field – to provide the wearer with a floodlight type light field. Perfect for any...