June 25, 2018

World OCR Announces Safe Sport Committee

Lausanne, Switzerland, June 25th, 2018: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the formation of a Safe Sport Committee and appointment of Chair Dr. Yetsa A. Tuakli-Wosornu. With the recent exposure of sexual abuse scandals at the highest level across multiple countries and sports, World OCR...

June 21, 2018

GU Energy Labs and NICA Team Up on New Special-Edition Energy Gel

Berkeley, Calif. (June 21, 2018) — GU Energy Labs is teaming up with the National Interscholastic Cycling Association (NICA) to support student-athletes. Crafted with the help of NICA student-athletes at GU’s headquarters in Berkeley, a special-edition French Toast Energy Gel joins the “GU Gives” family of products with ten percent...

May 16, 2018

Orange Mud Brings Out a Trio of New Products to Keep Athletes Organized, Focused, and Hydrated

Castle Rock, Colorado, [May 16, 2018] - Orange Mud (https://www.orangemud.com), a leading manufacturer of hydration packs for running, biking, and a range of other sports, this week released several new products. The first of the three, the Adventure Pack 12L, is a scaled-down version of the Adventure Pack 20L, designed...

May 15, 2018

Kitsbow Unveils V2 Collection for Spring-Summer 2018

PETALUMA, Calif. (May 15, 2018) — Kitsbow, maker of premium cycling clothing and accessories, today introduces the Spring-Summer 2018 V2 collection, built for the relentless cyclist, bearing craftsmanship, function, and style.  “Creating cycling apparel that sets the bar for quality, style, and durability is Kitsbow’s main focus, and the new...

May 10, 2018

Vintage Electric Introduces the All-New 2018 Scrambler S

Santa Clara, CA — Hot on the coattails of their coveted, surf-inspired Jeff Clark Cruz collaboration ebike, Vintage Electric is proud to launch the all-new Scrambler S – ideal for those who like to include the roads less traveled on their journeys. For more info and imagery, click here. For Vimeo...

May 8, 2018

Balega Unveils New Website to Better Engage Passionate Audience

Durham, N.C. (May 8, 2018) – Balega International, a leading sock brand in the run specialty market, debuts a new website this week at balega-socks.implus.com. With new digital tools and resources, the new site helps tell the colorful Balega brand story, raises awareness about the good work that Balega is...

May 7, 2018

Chamois Butt’r Returns as Official Dirty Kanza 200 Partner for 2018

PLEASANT VALLEY, Mo. (May 7, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream, announces its continued sponsorship as the official skin care sponsor of the Dirty Kanza 200, the world’s premier endurance gravel road race. The Dirty Kanza will be held June 2 on the challenging and...

May 7, 2018

Farm to Feet teams up with Jennifer Pharr Davis for Sweepstakes

Mt. Airy, North Carolina (May 7, 2018) — To mark the introduction of long distance hiker and National Geographic Adventurer of the Year Jennifer Pharr Davis’ new book, The Pursuit of Endurance: Harnessing the Record-Breaking Power of Strength and Resilience, Farm to Feet, makers of 100% American socks has partnered...

May 3, 2018

DannyShane Taps SIMBOL Communications as PR Agency of Record

Dallas, TX (May 3, 2018) — The bold stripes, plaids and colors are highly recognizable, even when flying past you on the road or trail – and if the masses don’t already know boutique cycling apparel brand DannyShane, confidence is high they soon will, with a major new push in...

May 3, 2018

Colorado Series becomes first ultra in the world sponsored by Cannabis Brand

Castle Rock, CO – May 2, 2018 –Human Potential LLC, an event management company that hosts The Human Potential Running Series, announced today that Colorado-based Elixinol is an official sponsor of their series of events; marking the first time that an ultra race, or ultra race series, has been officially...