March 1, 2018

GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel

Berkeley, Calif. (March 1, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled athletes...

March 1, 2018

Vintage Electric and Surf Legend Jeff Clark partner to create Signature Series E-Bike

Santa Clara, CA — Vintage Electric is excited to announce a highly exclusive, Jeff Clark collaboration ebike, in association with The Titans of Maverick Surf Contest founder. Only 20 will be produced. Ever! This isn’t the first time we’ve partnered with a legend and built something special. But this collaboration...

February 28, 2018

Accell North America Announces Omnichannel Brand and Digital Leader in Stuart Johnson

Kent, Wash. (February 28, 2018) – Today, Accell North America (ANA) announces Stuart Johnson as its Chief Marketing and Digital Officer (CMO, CDO). This newly created position supports ANA’s recently launched 2018 Consumer-Centric Omnichannel Strategy, offering a new retail partnership opportunity for today’s modernized Independent Bicycle Dealer (IBD). In a...

February 26, 2018

PEARL iZUMi Expands Aero Apparel Collection

Louisville, Colo. (February 26, 2018) - PEARL iZUMi expands its Aero Apparel Collection, making Patented Speed Sleeve technology available to more riders in new Spring 2018 Jerseys. Of the total power produced by a rider, 90% is used to overcome aerodynamic drag on flat terrain. Two-thirds of this aero drag...

February 26, 2018

PEARL iZUMi Introduces Patented Drop-Tail Design in Women’s Bibs

Louisville, Colo. (February 26, 2018) - PEARL iZUMi, maker of performance cycling apparel and footwear, releases its new Spring 2018 line with exciting road styles including the all new Women’s P.R.O. Escape Bib Shorts. With a continued focus on women’s apparel that fits riders’ mindsets as well as the body, the...

February 26, 2018

Chums & Beyond Coastal Hire New E-Commerce Director, Susie Tew

Sun Valley, ID. (Feb. 26, 2018) - Chums, travel and active lifestyle accessory producer, and sister brand Beyond Coastal, award-winning sun care product manufacturer, are pleased to announce the hire of Susie Tew as E-Commerce Director at the companies’ Salt Lake City office. With a BS in Business Marketing and...

February 21, 2018

Bergreen Photography Joins The Conservation Alliance

Bend, Ore. – The Conservation Alliance welcomes Evergreen, Colo.-based Bergreen Photography as its newest member. This new partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces. This husband and wife photography team is passionate about...

February 21, 2018

World OCR Establishes Headquarters in Switzerland

Lausanne, Switzerland: World OCR, the Fédération Internationale de Sport d’Obstacles (FISO), announced today the founding of its legal domicile in Switzerland and confirmation of the Hungarian OCR Association as its 75th national member federation. Obstacle Course Racing (OCR), with over 20 million active participants, is the fastest growing mass participation...

February 20, 2018

Yakima Partners with QBP as Exclusive US Bike Distributor

Lake Oswego, Ore. – February 20, 2018 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has formed an exclusive partnership with Quality Bicycle Products (QBP), naming them as the brand’s specialty bike dealers’ US distributor. The partnership was announced at QBP’s annual Frostbike event. "Yakima...

February 20, 2018

PEARL iZUMi’s 2018 Dirt Collection Now Available

LOUISVILLE, Colo. (February 20, 2018) — For Spring 2018, PEARL iZUMi introduces significant evolutions of its apparel line — with a focus on the emerging category of Dirt riders— including exciting new Versa apparel, an updated mountain bike collection and a full line of MTB footwear featuring Vibram® rubber outsoles....