January 23, 2018

GU Energy Labs Celebrates 25 Years with Launch of Birthday Cake Energy Gel

Berkeley, Calif. (January 23, 2018) – It all started in a Berkeley, California kitchen in 1993. Just over 25 years ago, Dr. Bill Vaughan formulated the first GU Energy Gel as a more digestible fuel for his daughter, a top ultramarathoner. What he created was a product that enabled athletes...

January 23, 2018

FuelBelt® Welcomes Kenzie Hunnings as Marketing Specialist

Durham, N.C. (January 23, 2018) – FuelBelt®, the pioneer in hydration belts and accessories, hires Kenzie Hunnings as marketing specialist to support the brand in the run specialty market. Hunnings, who has worked with Implus as in-house sales support for Balega since 2016, will assume responsibilities for FuelBelt’s day-to-day marketing initiatives,...

January 23, 2018

La Sportiva Celebrates 90th Anniversary in 2018

(BOULDER, Colo.) – 2018 marks a monumental year for La Sportiva as the brand celebrates in 90th Anniversary. Founded by Narciso Delladio in 1928 in the Dolomites of Italy, the brand is still family-owned by the Delladio family. Widely recognized around the world, La Sportiva is a leader in mountaineering,...

January 23, 2018

Orange Mud to Attend ISPO Munich

Castle Rock, CO – Orange Mud will be present at the 2018 ISPO Munich Trade Show marking the first time Orange Mud will be in attendance for the event. Orange Mud is very excited to be on site to present their line of cycling and running hydration packs and accessories;...

January 22, 2018

Darn Tough Vermont Continues to Inhale Market Share with 27% Growth Year over Year

Northfield, VT. (January 22, 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance, outdoor and lifestyle socks, finishes off its 33rd straight quarter with double digit growth, exceeding the company’s goals for snatching market share. Driven by opening 291 new retail doors, continued investment with existing...

January 22, 2018

Accell North America Launches 2018 Consumer-Centric Omnichannel Strategy; Built to Modernize IBD’s

Kent, Wash. (January 21, 2018) – The retail correction has set in to the bike industry, and by all accounts, bicycle wholesale is broken. Independent Bicycle Dealers (IBD’s) are carrying more than their fair share of the risk and suffering through the evolution. Yet the old playbook model is still...

January 22, 2018

Chamois Butt’r Ships Eco-Friendly, Retail Ready Packaging in 2018

PLEASANT VALLEY, Mo. (January 22, 2018) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, boasts a new, more environmentally-friendly Retail Ready Packaging (RRP) that can be put straight onto the shelf or display hook with a limited amount of unpacking. “In doing research...

January 18, 2018

Chums Introduces A New Line of Hip Packs for Active, Modern Lifestyles

Salt Lake City, UT (January 18, 2018) – Chums, producer of adventure travel accessories to protect and organize your gear, introduces a new line of solution-based hip bags, the Transit Series, for active, modern lifestyles and adventures. For Spring 2018 Chums introduces a line of minimalist hip bags, the Transit...

January 18, 2018

Vuarnet Introduces Nightlynx Engineered to Deliver Visual Sharpness in Low Light Conditions

New York, NY – January 18, 2018  - Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announces the introduction of their Nightlynx lenses. These new lenses deliver unmatched clarity and visual sharpness at night, dusk and dawn as well as in rainy or foggy...

January 16, 2018

PEARL iZUMi is Exclusive Apparel Sponsor of the Oskar Blues Old Man Winter Bike Rally

Louisville, Colo. (Jan. 16, 2018) - PEARL iZUMi, maker of performance cycling apparel and footwear, will be the exclusive clothing partner of the Old Man Winter Rally held Feb. 11, 2018 in Lyons, Colorado. They will attend with their ambassador team in tow and more than 40 PEARL iZUMi riders will...