December 7, 2017

inov-8 at the Forefront of Graphene Sports Footwear Revolution

Southborough, MA (December 6, 2017) – inov-8 is launching a revolutionary world-first in the sports footwear market following a unique collaboration with scientific experts to bring Graphene to running and fitness shoes. The British brand, with a North American headquarters in Massachusetts, worked closely with The University of Manchester team...

December 5, 2017

NICA Kicks-Off 2017 Share the Ride Campaign

BERKELEY, Calif. - The National Interscholastic Cycling Association (NICA) kicks-off its 2017 Share the Ride Campaign with a new twist. This year when you become a NICA Sustainer, you are eligible to win a trip with Western Spirit Cycling Adventures. Austin McInerny, NICA President, reports, “The annual NICA Share the...

November 30, 2017

Gore launches new GORE-TEX® INFINIUM™ product brand

FELDKIRCHEN-WESTERHAM (30 November 2017) — For more than 40 years, the GORE-TEX® brand has stood for performance, functionality, quality, comfort and trust. W. L. Gore & Associates (Gore) is building upon this expertise to lead the GORE-TEX® brand into a new evolution stage that goes way beyond “waterproofness." Beginning in...

November 29, 2017

Superfeet Unveils ME3D™ Recover; Industry’s First Fully Customized Recovery Slide

FERNDALE, Wash. (November 29, 2017) – With more than 40 years’ experience crafting and perfecting foundational support for life on the go, Superfeet is building on the successful introduction of FitStation powered by HP, and proudly previews the next evolution of the experience with ME3D™ Recover – recovery slides. FitStation...

November 29, 2017

La Sportiva Bolsters Sales Team with Jeff Sadler

(BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Jeff Sadler as national sales manager. Sadler joins the brand from Deuter and will work closely with the network of independent sales reps and La Sportiva dealers that are crucial to...

November 28, 2017

Balega Silver Sock Honored with Awards from SELF and Runner’s World Magazine

Durham, N.C. (November 28, 2017) – Balega International, a leading sock brand in the run specialty market, earned Gear of the Year from Runner’s World Magazine for 2017 for its innovative Silver performance running sock. Balega’s new Silver technical running sock, which debuted in February, also was the recipient of...

November 28, 2017

Native Eyewear Announces First Installment of New Styles in 2018 Sunglasses Collection

LONGMONT, Colo. (November 28, 2017) — Native Eyewear announced today two new styles from its 2018 sunglasses collection now available for purchase both in stores and online. The Wells and Acadia embrace Native’s ‘Roam Free’ lifestyle and continue Native’s core philosophy that fuses function and performance with style. Native has...

November 27, 2017

Implus Announces Plan to Bolster Sales Team

Durham, N.C. (November 27, 2017) – Balega, a leading performance sock brand in the run specialty market, this week announced plans to realign its sales territories and add to its sales team to better serve its brick-and-mortar specialty retailers. As many brands in the specialty space are scaling down their...

November 27, 2017

World T.E.A.M. Sports’ Face of America Ride to Gettysburg Returns April 27-29

Holbrook, New York, November 27, 2017 – Face of America, non-profit World T.E.A.M. Sports’ inclusive two-day bicycle and hand cycle ride to historic Gettysburg, returns to the Washington D.C. and Philadelphia regions this April 27-29. As one of America’s most inspiring events, participating athletes include adaptive military veterans and able-bodied...

November 27, 2017

Thomson Bike Tours Signs with Canyon Bicycles as Official Bike Partner for 2018

GUILFORD, Conn. (November 27, 2017) – Thomson Bike Tours, the leading operator of premier cycling tours around the world for the past 15 years, today announces it is joining forces with Canyon Bicycles as its official bike partner for 2018. The exclusive partnership enhances Thomson’s bike fleet for riders and...