November 29, 2017

Superfeet Unveils ME3D™ Recover; Industry’s First Fully Customized Recovery Slide

FERNDALE, Wash. (November 29, 2017) – With more than 40 years’ experience crafting and perfecting foundational support for life on the go, Superfeet is building on the successful introduction of FitStation powered by HP, and proudly previews the next evolution of the experience with ME3D™ Recover – recovery slides. FitStation...

November 29, 2017

La Sportiva Bolsters Sales Team with Jeff Sadler

(BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain footwear since 1928, announces today the hiring of Jeff Sadler as national sales manager. Sadler joins the brand from Deuter and will work closely with the network of independent sales reps and La Sportiva dealers that are crucial to...

November 28, 2017

Balega Silver Sock Honored with Awards from SELF and Runner’s World Magazine

Durham, N.C. (November 28, 2017) – Balega International, a leading sock brand in the run specialty market, earned Gear of the Year from Runner’s World Magazine for 2017 for its innovative Silver performance running sock. Balega’s new Silver technical running sock, which debuted in February, also was the recipient of...

November 28, 2017

Native Eyewear Announces First Installment of New Styles in 2018 Sunglasses Collection

LONGMONT, Colo. (November 28, 2017) — Native Eyewear announced today two new styles from its 2018 sunglasses collection now available for purchase both in stores and online. The Wells and Acadia embrace Native’s ‘Roam Free’ lifestyle and continue Native’s core philosophy that fuses function and performance with style. Native has...

November 27, 2017

Implus Announces Plan to Bolster Sales Team

Durham, N.C. (November 27, 2017) – Balega, a leading performance sock brand in the run specialty market, this week announced plans to realign its sales territories and add to its sales team to better serve its brick-and-mortar specialty retailers. As many brands in the specialty space are scaling down their...

November 27, 2017

World T.E.A.M. Sports’ Face of America Ride to Gettysburg Returns April 27-29

Holbrook, New York, November 27, 2017 – Face of America, non-profit World T.E.A.M. Sports’ inclusive two-day bicycle and hand cycle ride to historic Gettysburg, returns to the Washington D.C. and Philadelphia regions this April 27-29. As one of America’s most inspiring events, participating athletes include adaptive military veterans and able-bodied...

November 27, 2017

Thomson Bike Tours Signs with Canyon Bicycles as Official Bike Partner for 2018

GUILFORD, Conn. (November 27, 2017) – Thomson Bike Tours, the leading operator of premier cycling tours around the world for the past 15 years, today announces it is joining forces with Canyon Bicycles as its official bike partner for 2018. The exclusive partnership enhances Thomson’s bike fleet for riders and...

November 21, 2017

Darn Tough Adds More Muscle to Southeast Territory with New Sales Team

Northfield, VT. (November 21, 2017) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to welcome Decker and Associates to the team as the agency of record in the Southeast territory. With deep experience working with iconic brands such as Adidas Outdoors,...

November 20, 2017

MBT Shoes signs SIMBOL Communications as PR Agency of Record

Saint Louis, Missouri — Refocusing efforts in the US market, MBT® – the original “Physiological Footwear” brand – has hired Park City-based SIMBOL Communications as their public relations agency of record. SIMBOL will handle PR for all lines but will focus primarily on the technical running and fitness models. The brand...

November 17, 2017

Chemical-free, thermoregulating and ‘smart’ – Coolcore partners with Pale Morning Media

PORTSMOUTH, NH, (November 17, 2017) – Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating fabric, this week announced a partnership with Pale Morning Media for national public relations support. Coolcore’s “smart” fabric is an engineered material that rapidly accelerates the evaporative drying process without chemical additives or treatments. Independently regulating the...