January 4, 2016

Darn Tough Vermont Unveils New Packaging System at Winter Market Outdoor Retailer Show

Northfield, Vt. (January 4, 2016) – Darn Tough Vermont, the American manufacturer of the fastest-growing collection of performance socks for every activity and every day, proudly announces an entirely new packaging program, set to roll out to retailers nationwide. Using a bold color-coded system that pops off any in-store display, the...

December 29, 2015

The Dream of the 90’s is Alive at Mountainsmith

(Golden, CO) - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— will be introducing a series of vintage 90’s-era pack designs for a special Fall 2016 launch of Mountainsmith’s Roots Collection, including historical favorites World Cup, Grand Tour, and Wizard. The new packs are set to debut in Salt...

December 28, 2015

Experienced Sports Marketer Guillermo Rojas Jr. Joins World T.E.A.M. Sports Board

Colorado Springs, Colorado - National non-profit World T.E.A.M. Sports announced today the election of Guillermo Rojas Jr as a member of the organization’s board of directors. Rojas joins the organization’s founder James Benson and six other board members in directing the disabled sports non-profit in 2016. The Managing Partner for Colorado Springs-based TORRE...

December 22, 2015

Actress and Philanthropist Tanna Frederick is Snikwah’s newest brand ambassador

NAPLES, FL, - Snikwah UPF 50+ performance apparel headquartered in Naples, Fla. has inked a deal with Hollywood stage and screen actress Tanna Frederick, who will be representing the company as a brand ambassador. Frederick, who is also an avid surfer, outdoor enthusiast and philanthropist, was a celebrity surfer for Snikwah...

December 17, 2015

Athletes Registering for World T.E.A.M. Sports’ Inclusive 2016 Face of America Bicycle and Hand Cycle Ride

Participants from across the United States began registration this week for national nonprofit World T.E.A.M. Sports’ popular Face of America bicycle and hand cycle ride. Scheduled for April 22-24, 2016, the inclusive ride concludes at the historic Civil War battlefields of Gettysburg, Pennsylvania and honors disabled military veterans from all service branches....

December 17, 2015

RinseKit Experiences Rapid Growth After a Successful 2015

CARLSBAD, Calif. (Dec. 17, 2015) – RinseKit, makers of the revolutionary portable pressurized shower/clean up system, experienced a tremendous first year in business and is poised to continue its success into 2016. Popular among surfers, fisherman, boaters, bikers, trail-runners, dog owners and festival enthusiasts, RinseKit is now available at over 930 retail locations, including:...

December 17, 2015

Honey Stinger Launches Online Dealer Portal For Convenient Product Ordering

Honey Stinger, the leading manufacturer of honey-based nutritional products, launches an online portal for easy and streamlined product ordering for Honey Stinger retailers. Through the online portal, dealers may now order Honey Stinger product at their convenience without business-hour limitations, as well as access the Honey Stinger image bank, latest product catalog...

December 14, 2015

Feetures!’ Elite Max Cushion Sock Puts a New Spin on Comfort

Charlotte, NC - Feetures!, a leader in the performance sock category, is taking comfort to a new level with the debut of their Elite Max Cushion sock line.  Arriving at retailers in February 2016, the Elite Max Cushion sock provides the perfect blend of performance and comfort for runners of...

December 14, 2015

Hydro Flask Receives Oregon Bankers Association 2015 Community Applause Award

Bend, OR (December 14, 2015) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has been named the recipient of the Oregon Bankers Association (OBA) 2015 Community Applause Award. In partnership with the Independent Community Banks of Oregon (ICBO) and OregonBusiness magazine, the competition offered the opportunity for banks doing...

December 8, 2015

Addaday Rolls out Partnership with Backbone Media

SANTA MONICA, Calif. (December 8, 2015) – Addaday, the scientifically designed massage tool company, has selected Backbone Media to be its public relations agency of record. As part of a daily recovery and health maintenance program athletes can now mimic the techniques used by physical therapists to speed recovery and eliminate muscle...