June 10, 2021

Meet the TikTokers Upending Outdoor Influencer Culture

By valuing relatability over action shots, TikTok may be ushering in a new era of outdoor creators and celebrities. Anyone can spontaneously go viral on TikTok, creating a crop of content creators who are passionate about the outdoors and have brought quarantined audiences closer to nature in the past year....

June 10, 2021

TransRockies Race Series Announces Polar Bottle/ HydraPak as a Series Sponsor and Stage Sponsor for TransRockies Gravel Royale

Calgary, A.B. (June 10, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Polar Bottle, creator of the first ever insulated, BPA-free sports bottle, as the official hydration sponsor for TransRockies biking events and HydraPak, maker of flexible performance hydration systems, as the official hydration...

June 10, 2021

Tough Mudder Partners with KOOSH for a Unique and Muddy Kids Experience

BOSTON, Mass. (June 10, 2021) - Tough Mudder, the global experiential fitness entertainment brand announces that the Original KOOSH, the iconic Hasbro brand licensed to Playmonster will become the presenting sponsor of Tough Mudder Kids. Tough Mudder Kids presented by KOOSH will kick-off on July 10th and run through the...

June 9, 2021

U.S. Goalball Teams Announced For Tokyo 2020 Paralympic Games

FORT WAYNE, INDIANA (June 9, 2021) – The United States Association of Blind Athletes has revealed the 12 athletes selected to represent Team USA at the Tokyo 2020 Paralympic Games in the sport of goalball. The announcement was made Wednesday at Turnstone Center, an official U.S. Olympic & Paralympic Training...

June 8, 2021

Fjällräven Marks World Oceans Day With Kånken Art Launch to Raise Funds for Ocean Plastic Reduction

LOUISVILLE, Colo. (June 8, 2021) — More than 850 million tons. Enough to fill 425 million garbage trucks. This is the amount of plastic waste projected to be found in our oceans by 2050, according to the Ellen MacArthur Foundation and the World Economic Forum. Today, on World Oceans Day,...

June 8, 2021

Hyland’s Powered Announces Official Sponsorship of Belgian Waffle Ride Series

LOS ANGELES – June 8, 2021 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, today announced their official sponsorship of the Belgian WaffleRide (BWR) series. Produced by Monuments of Cycling, the BWR series is modeled after the extremely grueling European one-day Spring Classics. The four events in the...

June 3, 2021

Outdoor Research Donates Award-Winning Face Masks to The Big Gear Show

PARK CITY, UT (June 3, 2021) – The Big Gear Show, the outdoor industry’s only business to business event held entirely outdoors, is proud to partner with Outdoor Research to offer the brand’s award winning Face Mask Kit to every show attendee. At the start of the pandemic, Outdoor Research...

June 3, 2021

China bans ultramarathons and off-road races after 21 die in Gansu tragedy

China has issued a ban on all ultramarathons and off-road running races following the recent tragedy at the Huanghe Shilin Mountain Marathon at which 21 runners died on May 22. The General Administration of Sport of China has declared a range of running disciplines as insufficiently regulated and lacking well-defined...

June 3, 2021

TransRockies Race Series Adds 4iiii as a Sponsor for TransRockies Gravel Royale

Calgary, A.B. (June 3, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces 4iiii, maker of durable and affordable powermeters, as the newest sponsor for TransRockies’ latest stage race - Gravel Royale, taking place August 23 -26 in British Columbia. “It's great to be working with...

June 3, 2021

Leading Meal Kit Company Signs on as Title Sponsor for the Futures Division of the 15K Championships at the 2021 OCRWC

New York, NY June 3, 2021 – Obstacle Course Racing World Championships (OCRWC), the only independent global championships for the sport of Obstacle Course Racing, in partnership with HelloFresh, the world’s leading meal kit company, announced that all registration fees for the 13-17 age group of the 15K Obstacle Course Racing World Championships will...