April 15, 2021

American River 50 Mile Endurance Run Presented by Norcalultras Returns May 8, 2021

Folsom/Auburn, CA – The American River 50 (AR50), one of the nation’s most historic 50-mile endurance run, is returning for its 42nd year on May 8, 2021. Starting in Folsom, California and ending in Auburn, California the race is now ranked as the second largest 50-mile endurance run. Recognized for...

April 14, 2021

Independent outdoor specialty retailers see robust recovery rebound with 101% year-to-year sales increase in March

APRIL 14, 2021 -- Grassroots Outdoor Alliance, the collaborative strategic network of independent outdoor specialty retailers, reported robust year-to-year retail sales gains in their March membership update last week. Based on Grassroots member sales reports, independent outdoor specialty retailers are enjoying an exceptional year-to-year sales rebound that has both met...

April 13, 2021

Snow Peak Connects a Global Community and Celebrates Nature with its Second Annual Virtual Campout

Portland, OR – April 13, 2021- Snow Peak is pleased to present its second annual At Home Campout, uniting backyard and destination campers alike for a weekend dedicated to the simple pleasures found in nearby nature and the joys of life offline. Taking place Memorial Day weekend, May 28th-31st, Snow...

April 13, 2021

Poll finds 72 per cent of Japanese public want Tokyo 2020 cancelled or postponed

The Olympics are scheduled to start in just over 100 days but COVID-19 continues to cause disruption across the world and cases remain on the rise in Japan. A new survey has suggested Tokyo 2020 organizers are still struggling to win public support with more than 70 per cent of...

April 11, 2021

Tokyo 2020 expected to use hotel as isolation facility during Olympics and Paralympics.

The hotel will be used to isolate any athletes suspected of having contracted COVID-19 at the Olympic and Paralympic Games. Those isolated would remain quarantined for 10 days. Inside The Games

April 6, 2021

Altra Partners with Trail Sisters for 2,021 Hours for the Planet Project

Denver, Colo. (April 6, 2021) –Altra, the leader in performance footwear innovation, has partnered with Trail Sisters, whose mission is to increase women’s participation and opportunity in the outdoors through inspiration, education and empowerment, for 2,021 Hours for the Planet project. Together, Altra and Trail Sisters are inviting communities to...

April 6, 2021

U.S. Considering Boycott of 2022 Beijing Olympics. 

United States-China tension is spilling into sports: The U.S. is considering a boycott of the 2022 Beijing Olympics. The potential boycott of the Winter Games could be in concert with other countries, though it is not immediately clear which ones. Front Office Sports

April 5, 2021

HOKA x Cotopaxi “Chase The Bright Side” Questival Adventure Race Encourages Do Good and Time To Fly Participation

(Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new challenges in collaboration with leading footwear brand HOKA ONE ONE® and their partner organization Big City...

April 5, 2021

The Thru-Hike Syndicate Kicks Off its Eighth Season Supporting Hikers On Their Adventures

San Francisco, CA - April 5, 2021 - JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster of ambassadors for the Thru-Hike Syndicate’s 2021 season. Now entering its eighth season, the Thru-Hike Syndicate...

April 5, 2021

Panaracer Announced as Sponsor of the Battle Royale Hill Climb Challenge for TransRockies Gravel Royale Gravel Bike Stage Race

Panorama, B.C. (April 5, 2021) — TransRockies Race Series, a global leader in adventure stage events, today announces that Panaracer, maker of high quality, Japanese-crafted bicycle tires, will sponsor the Battle Royale for the TransRockies Gravel Royale gravel bike event. The Battle Royale will award the KOM and QOM in...