April 6, 2021

U.S. Considering Boycott of 2022 Beijing Olympics. 

United States-China tension is spilling into sports: The U.S. is considering a boycott of the 2022 Beijing Olympics. The potential boycott of the Winter Games could be in concert with other countries, though it is not immediately clear which ones. Front Office Sports

April 5, 2021

HOKA x Cotopaxi “Chase The Bright Side” Questival Adventure Race Encourages Do Good and Time To Fly Participation

(Salt Lake City, UT.) Apr. 5, 2021 – Outdoor and B Corp brand Cotopaxi today announces that its flagship community-driven adventure race event, Questival, is returning in 2021 with a new theme and new challenges in collaboration with leading footwear brand HOKA ONE ONE® and their partner organization Big City...

April 5, 2021

The Thru-Hike Syndicate Kicks Off its Eighth Season Supporting Hikers On Their Adventures

San Francisco, CA - April 5, 2021 - JAM Collective, a dynamic and versatile public relations and communications agency with 20 years of experience in the outdoor space, is pleased to announce the roster of ambassadors for the Thru-Hike Syndicate’s 2021 season. Now entering its eighth season, the Thru-Hike Syndicate...

April 5, 2021

Panaracer Announced as Sponsor of the Battle Royale Hill Climb Challenge for TransRockies Gravel Royale Gravel Bike Stage Race

Panorama, B.C. (April 5, 2021) — TransRockies Race Series, a global leader in adventure stage events, today announces that Panaracer, maker of high quality, Japanese-crafted bicycle tires, will sponsor the Battle Royale for the TransRockies Gravel Royale gravel bike event. The Battle Royale will award the KOM and QOM in...

April 5, 2021

Red Bull Raid Showcases Local Talent As Spring Conditions At Squaw Valley Shine

Olympic Valley, CA- (April 5, 2021) – Local North Tahoe-area skiers and snowboarders converged upon Squaw Valley today for Red Bull Raid–the only freeride event in the United States that blends uphill ski mastery with big-mountain prowess–and after a sunny day of all-mountain competition, skier Trevor Semmens, splitboarder Garrett Cygan,...

April 3, 2021

Life Time Introduces The ‘Rad Dirt Fest, a New Gravel Bike and Trail Run Event in Trinidad, Colorado

TRINIDAD, Colo., April 3, 2021— As off-road endurance events continue to gain popularity throughout the country, Life Time is excited to announce The ‘Rad Dirt Fest, a new off-road cycle and trail run event based in Trinidad, Colo. The ‘Rad marks the newest event conceptualized by the Life Time Events...

March 31, 2021

Alex Honnold Shares a Lesson in Humility with Joe Rogan After Getting Caught in a Snowstorm

Record breaking climer Alex Honnold is known far and wide as someone who doesn’t experience a basic human instinct most of us do: fear. That's what makes a recent conversation with Joe Rogan pretty amusing. The Inertia

March 30, 2021

Altra Partners with &Mother for Virtual Mother’s Day 5K Race on May 9

Denver, Colo. (March 30, 2021) –Altra, an innovator in the performance footwear category, is partnering with &Mother for a Mother’s Day virtual 5K to support its mission to break the barriers that limit a woman’s abilityto thrive as a mother and in their career. This Mother’s Day, May 9, women...

March 30, 2021

Title Nine Announces Pitchfest Dedicated to Supporting Women-Owned Nonprofits

Emeryville, Calif. (March 30, 2021)- Title Nine, the adventure and outdoor apparel retailer that encourages women to lead, risk, and own, is proud to announce its inaugural Pitchfest Nonprofit Edition (Pitchfest NPE). After three successful years of Pitchfest Outdoor Edition,designed to help women-owned brands bring their products to a larger...

March 30, 2021

Dynafit To Serve As Presenting Sponsor of Gnar Runners Series

BOULDER, CO (March 2021) - Dynafit, a global leader in innovation in competitive mountain endurance sports, announced today that it has signed a multi-year deal to serve as the presenting sponsor of Gnar Runners, an organization that has put on wildly popular mountain, trail and ultrarunning events in Colorado for...