February 3, 2021

Nepal Seeks to Ban 2 Climbers It Says Faked Everest Summit

The Indian climbers submitted doctored photos appearing to show them atop the world’s tallest peak, Nepal says. Fake claims of Everest climbs have become common. The New York Times

February 3, 2021

First Tokyo Olympics ‘playbook’ advises against chanting in venues

Singing and chanting will be discouraged as part of the International Olympic Committee’s bid to combat coronavirus and stage a successful Games in Tokyo this summer. It is one of a series of measures outlined in the first ‘playbook’, which also states that all visitors will be required to present...

February 2, 2021

Innerforce partners with AFSP to increase awareness on athletes’ mental health

Innerforce, the leading brand of custom apparel, and the American Foundation for Suicide Prevention (AFSP) today announced a partnership to work side-by-side on increasing awareness in the sports industry about the importance of athletes’ mental health. They’ll be running a year-long fundraising effort to support the work of the foundation....

February 2, 2021

Tough Mudder and Marvel Team Up to Expand Digital Fitness Challenges in 2021

Boston, Mass. - Tough Mudder, the global experiential fitness brand, has joined forces with Marvel in the creation of Tough Mudder Challenges: Marvel Series. This unique brand collaboration will offer a collection of six digital fitness adventures designed to test one’s strength, agility, and stamina while overcoming fears, building mental...

January 30, 2021

1Climb Announces Grand Opening of College Park, GA Program in Partnership with adidas and Climbing 4 Change

COLLEGE PARK, Ga. –  The 1Climb Foundation has announced their partnership with Climbing 4 Change, whose goal is to make the climbing and outdoor community more inclusive, to further 1Climb’s mission of introducing 100,000 kids to climbing. With the support of Climbing 4 Change, 1Climb gains a valuable partner for...

January 28, 2021

TransRockies Gravel Royale Names Easton Cycling as Title Partner of the Four-Day Royal Flush Event

Panorama, B.C. (January 28, 2021) — TransRockies Race Series, a global leader in adventure stage races, today names Easton Cycling as the title partner of the TransRockies Gravel Royale four-day event — "Easton Cycling 4-Day Royal Flush.” TransRockies and Easton Cycling will work together to further grow anticipation for this...

January 28, 2021

Jack Wolfskin Opens First North American Showroom in Park City

Park City, UT (January 28, 2021) — Jack Wolfskin, a leading global outdoor apparel and gear manufacturer, is thrilled to announce the opening of the brand’s first-ever North American showroom located in downtown Park City, Utah. With 549 retail locations in over 40 countries worldwide, Jack Wolfskin is a well-established...

January 28, 2021

Backcountry Teams Up with Natural Selection Tour as Official Outerwear and Retail Partner

PARK CITY, Utah (Jan. 27, 2021) – Backcountry, the specialty retailer of premium outdoor gear and apparel, has teamed up with the Natural Selection Tour (NST), the first winter sports tour to showcase the world’s top snowboard athletes competing on the planet’s most exciting natural and naturally-enhanced terrain. As the...

January 27, 2021

Virtual Women’s Outdoor Summit ‘21 Set for March 11 – 13

San Francisco, CA – January 27, 2021 –  In celebration of International Women’s Month, Teresa Baker has teamed up with JAM Collective and Ravel Media to launch a virtual Women’s Outdoor Summit for women of the outdoor industry to connect and learn from one another. The three-day virtual event is...

January 26, 2021

PeopleForBikes Joins The Big Gear Show as Presenting Sponsor

PARK CITY, UT – The Big Gear Show, the first of its kind outdoor and bike hardgoods buying and demo experience debuting in Park City, Utah in August of this year, announces PeopleForBikes as presenting sponsor. PeopleForBikes builds a favorable bike business environment through legislation and regulation, and works to...