April 23, 2020

Outside Experience Hosts Virtual Active Lifestyle Festival

CHICAGO (April 23, 2020) – After canceling the live festival scheduled to take place May 16–17 at Chicago’s Northerly Island due to the COVID-19 coronavirus, Outside Experience organizers announced last week that the gathering would go virtual on its Instagram account @outside_experience. A collaboration between Outside Integrated Media—which publishes Outside...

March 31, 2020

Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5

EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5 as the endurance sports community recognizes social distancing due to COVID-19. The virtual camp will...

March 30, 2020

Grassroots cancels June Connect, replacing trade show with collaborative digital sell-in process for spring 2021

KNOXVILLE, TENN (MONDAY, MARCH 30, 2020) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, will not gather for their spring Connect show as previously scheduled on June 12-15, 2020. Instead, due to direct impacts from COVID-19, the association will move ahead with...

March 25, 2020

Recover Brands Launch #SupportLocal Fundraiser

Charlotte, NC (March 25, 2020)- As COVID-19 continues to spread around the country closing stores and shutting shops, North Carolina based Recover Brands are showing up for small business with their #SupportLocal fundraiser. The fundraiser, that launched at the beginning of the week, invests $10 from every shirt sold into...

March 25, 2020

In wake of COVID-19 race cancellations, Run The Edge co-founded by Olympian Adam Goucher to offer FREE virtual race options

Boulder, CO March 25, 2020 – The COVID-19 crisis has sent the world spinning with a flood of event cancellations. Nearly every running race and event scheduled this spring has been canceled or postponed. “To athletes training for races, this news can feel devastating,” said Run The Edge Co-Founder and...

February 25, 2020

10th Annual Carolina Cup Gains Key Supporter for 2020 Paddle Races

WRIGHTSVILLE BEACH, NORTH CAROLINA, USA– The Carolina Cup, one of the largest gatherings of water paddlers in the world, gained key support from SweetWater Brewing Company as title sponsor in 2020. Founded 23 years ago in Atlanta, SweetWater Brewing Company is one of the top 15 craft breweries in the...

February 24, 2020

Triathlete Announces 2020 Design Awards and WIN THIS BIKE! Contest

Boulder, Colorado, USA — February 24, 2020 —Triathlete, the world’s #1 triathlon resource, has recognized 20 product innovators for excellence in design in its March/April magazine issue. While other sports wait for trends to come to them, triathlon has a long, rich history of living at the cutting edge of...

January 15, 2020

The world’s best Gravel Bike Racers set to heat up the course at the Old Man Winter Rally.

Boulder, CO. (January 15, 2020) – The world’s best gravel bike racers will be toeing to the line in Lyons, Colorado on February 9th to see who can conquer the elements and serious competition at the 2020 Sufferfest Beer Co. Old Man Winter Rally. Colin Strickland and Amity Rockwell, the...

January 8, 2020

Outdoor-focused content marketing strategies debut at Peak Content Summit

“Banner ads are dead, we want Content Marketing!”  Or so seems to be the cry from brands, says Bikerumor founder Tyler Benedict. That’s the reason he’s launched Peak Content Summit, a content marketing/strategy conference in Asheville, NC, on March 12-13, 2020. “Over the past three years, we’ve noticed that cycling...

October 1, 2019

2020 Obstacle Course Racing World Championships To Be Held in Stratton, Vermont

Adventurey, the producer of world-class obstacle course races (OCR), announced today that the seventh annual independent Obstacle Course Racing World Championships (OCRWC) will be held at Stratton Mountain Resort, Vermont, USA, October 2-4, 2020. “We cannot wait to introduce all of our athletes to everything Stratton Mountain has to offer,”...