August 25, 2020

Registration Open for ATRA’s Virtual 25 Year Celebration

Colorado Springs, CO - The American Trail Running Association’s (ATRA) 25th Anniversary Challenge registration opens today. Registration packages range from $25 to $175 and can be accessed on the FitRankings platform here. This three-tiered event kicks off with the first installment on September 1, and will continue through the end of the...

August 19, 2020

Headsweats Partners with Virtual Women’s Half Marathon for New Run Series

BOULDER, Colo. (August 19, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the Virtual Women’s Half Marathon Run Series as the exclusive headwear provider to support female runners during a fun filled weekend of virtual events on October 17 and 18, 2020. “Running is in...

August 19, 2020

Big City Mountaineers teams up with Yeti, Helly Hansen, Waypoint Outdoors and BACKPACKER Magazine for National Summit Day 2020

GOLDEN, Colo. (August 19, 2020) – Big City Mountaineers (BCM), a leading provider of outdoor experiences for youth from unfairly marginalized communities, expands partnerships for the third annual National Summit Day. Yeti, Helly Hansen and Waypoint Outdoors joined BCM and BACKPACKER Magazine on August 1, 2020 to help celebrate the mountain community by inviting...

August 19, 2020

Black Diamond and Utah Avalanche Center Celebrate Snow Safety Together, Virtually, at the 27th Annual Backcountry Benefit

SALT LAKE CITY, August 19, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is hosting the 27th Backcountry Benefit fundraising event for the Utah Avalanche Center (UAC), virtually this year due to COVID-19 concerns. Festivities will take place from 6-10 p.m., Thursday, September 10....

August 18, 2020

JAM Collective Hosts Virtual Discussion on Outdoor Healing and Community for Cancer Fighters with the Send It Foundation

San Francisco, Calif. – August 18, 2020– JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: Outdoor Adventure for Cancer Fighters: A Conversation on Healing & Community; a conversation with Katie...

August 12, 2020

Grassroots Outdoor Alliance cancels November 2020 Connect buying show in Kansas City

AUG 12, 2020 – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announces the cancellation of their fall Connect buying show, originally scheduled for Nov. 9-12, 2020. The planned November event would have marked the first Connect show to be held...

July 21, 2020

rabbit Athlete Adam Kimble Sets New Fastest Time on the Tahoe Rim Trail

Lake Tahoe, California - Starting at daybreak on Friday, July 17th, and finishing just before dusk on Saturday, July 18th, rabbitPRO Adam Kimble circumnavigated Lake Tahoe via the Tahoe Rim Trail (TRT) in a record-setting time of 37 hours and 12 minutes, bettering the previous fastest known time (FKT) by...

July 14, 2020

ReSport partners with USRowing for “Row the Great Lakes” Challenge

Realtime Experience Sport (ReSport), a platform for advanced virtual races and challenges, mapping, registration, results, and race tracking systems, has partnered with USRowing to launch "Row the Great Lakes" this week. Starting Wednesday, participants will be able to log meters toward virtually rowing from Chicago to Toronto via Lake Michigan,...

July 1, 2020

First Descents Launches Nationwide Virtual ‘Out Living It Relay’ Race

Denver (July 1, 2020)– First Descents, the non-profit that offers life-changing outdoor experiences to young adults living with cancer and MS, is hosting a virtual race this month to get more people Out Living It during the COVID-19 pandemic. The Out Living It Relay is a small group race that...

July 1, 2020

Hyland’s Powered Announces 2020-2021 Ambassador Team

LOS ANGELES – July 1, 2020 –Hyland’s, a century-old leader in products to support a healthy, active lifestyle, has announced the 2020-2021 Hyland’s Powered Ambassador Team. A total of 63 diverse athletes from all over the United States have been chosen to represent the Hyland’s Powered brand. While Hyland’s Powered is perhaps...