October 12, 2021

Leading Helmet Brands Move to Ionic+ Antimicrobial Platform

SCRANTON, PA. (October 12, 2021) — Noble Biomaterials, creator of advanced antimicrobial systems, announces today that their Ionic+™ fiber and fabric technology is being recognized by a slew of helmet manufacturers as the preferred choice for helmet linings in the ski, bike, and motocross industries. Responding to consumer demands for...

October 12, 2021

Introducing the Evolution of HEX, The Evolve Collection

LOS ANGELES, Calif. - OCTOBER 12, 2021 - HEX, the award-winning fashion accessory brand, today introduces the Evolve Collection as an evolution to their thoughtfully designed products influenced by decades of fashion, music and art and are more adapted to modern, everyday conditions and needs better for the environment and...

October 12, 2021

The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration

DENVER, Oct. 12, 2021 -- The North Face today announced the launch of its fall brand campaign, It's More Than A Jacket, an initiative honoring and celebrating the memories and stories of adventure created over the brand's more than 55-year history. To capture the meaning behind every piece of gear, The North Face is...

October 11, 2021

Outdoorsy partners with Martha Stewart & Marley Spoon to help travelers savor a variety of healthy, chef-inspired meals

AUSTIN, Texas, Oct. 11, 2021 /PRNewswire/ -- Outdoorsy, the most-trusted online RV rental and outdoor travel marketplace, has teamed up with Martha Stewart & Marley Spoon to turn traditional campground cooking on its head with a wide variety of 40 delicious weekly recipes, delivered to your doorstep in time for your next road trip. Starting today,...

October 8, 2021

Laird Superfood & Athletic Brewing Announce New Beer Collaboration

SAN DIEGO, October 8, 2021 -- Non-alcoholic beer company, Athletic Brewing Co., and superfood pioneer, Laird Superfood®, announced today their new beer collaboration, Superfood Swell. This epic new tropical IPA features big waves of mango, pineapple, and hints of coconut water -- inspired by Laird Superfood®’s Pineapple Mango Coconut Water...

October 7, 2021

Kari Traa ‘Girls Will Be Girls’ Movement Exposes Stories of Inequality

Broomfield, Colo. – Oct. 7, 2021 – Kari Traa, one of the fastest growing women’s sportswear brands worldwide, has launched a movement to encourage women to share stories of inequality, and break the rules traditionally associated with being a woman. In the brand’s ‘Girls Will Be Girls’ campaign video, a young...

October 7, 2021

Sport Casuals International (SCI) Announces New Athletic Performance Fabric

Boca Raton, FL —Sport Casuals International (SCI), a global sports apparel design and manufacturing company, unveils a new performance fitness fabric: SCI FIT 1. Available exclusively from Sport Casuals International, SCI FIT 1 is a scientific fabric breakthrough that virtually eliminates the Grin-Through Effect: the fabric stretching, material erosion (almost...

October 7, 2021

Global Design Brand Vera Bradley Partners With Baddle On Stylish New Pickleball Gear

Los Angeles (October 7, 2021) – Vera Bradley (NASDAQ: VRA), a leading American bag and luggage company and iconic lifestyle brand, and Baddle Pickleball, part of the outdoor and recreational product portfolio of OvareVentures, have partnered on an all-new line of designer pickleball paddles and paddle covers. In a marriage of...

October 6, 2021

Hot Bento Needs Your Vote

HONOLULU, HI October 2021) HOT BENTO NEEDS YOUR VOTE: Selected from thousands of products nationwide, Hot Bento is a finalist in Making It With Lowes. Winners will be selected by popular vote. Visit www.MIWLfanfavorite.com between now and 10/15 to cast your vote-no purchase necessary. Hot Bento was selected by Outside...

October 6, 2021

Houdini Sportswear Debuts Global “The Storyteller” Campaign Powered by Polartec

STOCKHOLM (October 6, 2021) -- Houdini, the global circular sportswear company, committed to designs that are timeless, functional, minimalist, with an eye on doing more with less, announces the launch of its global marketing campaign, “The Storyteller” in collaboration with Polartec®. Specifically, this marketing initiative, in partnership with a media...