October 5, 2021

SOLE™ Releases Modern Footwear Production Model to Positively Impact Triple Bottom Line – People, Planet and Profit.

VANCOUVER, British Columbia, October 5, 2021— Canadian footwear brand SOLE™ unveils new Made for You production model alongside new material innovations to reduce carbon footprint while increasing customer satisfaction and operational efficiencies. Founder and CEO, Mike Baker shared his thoughts on the new initiative stating that, “there is an increased...

October 5, 2021

Polartec® Announces Launch of Family Album

(Andover, Mass.) - October 5, 2021 - Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the launch of its Family Album, the result of a crowd-sourced visual history of those who’ve worn Polartec-made garments on their outdoor adventures over the past three...

October 4, 2021

Portable Kayaks – 2021 Best in Class awards by PaddleTV Announced

Beachburg, Canada: The first of PaddleTV’s inaugural Best in Class awards have been announced by world-renowned paddler, instructor, television host, and YouTuber, Ken Whiting. After a summer of in-depth trials and on-the-water-tests, Ken has narrowed down five of the industry’s top portable kayaks and is awarding them the title of...

October 4, 2021

prAna Reaches Major Sustainability Goal with its Spring/Summer 2022 Collection

 Carlsbad, CA – October 4, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that every style in the Spring/Summer 2022 collection has at least one preferred attribute. In establishing this goal, prAna identified 13 preferred attributes selected based on best...

October 1, 2021

Primus Introduces New Drinking Bottle Colorway in Support Of LGBTQI Community

LOUISVILLE, Colo. (Oct. 1, 2021) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative outdoor cooking products, announces the launch of the Klunken Rainbow bottle, a new colorway in the Klunken family of drinking bottles that is dedicated to raising awareness for the lesbian, gay, bisexual,...

September 29, 2021

Introducing GORE-TEX products with an innovative expanded Polyethylene (ePE) membrane

ELKTON, Md. (September 29, 2021) – W. L. Gore & Associates (Gore) has announced that the consumer business of its Fabrics Division will be introducing the use of expanded Polyethylene (ePE) as a new complementary material platform to serve as the basis for their membrane technologies. Gore’s new ePE membrane...

September 29, 2021

New Belgium Brewing partners with Chaco Footwear to celebrate 30 wild years

ROCKFORD, Mich./Fort Collins, CO (September 29, 2021) – Outdoor brand partners Chaco Footwear and New Belgium Brewing Company announce the launch of the Chaco x New Belgium 30th Anniversary Collection. The exclusive sandal collection pays homage to New Belgium’s 30th anniversary with sandals crafted for all of life’s wildest adventures. This is...

September 29, 2021

Introducing the HEX x Misshattan Camera Capsule

LOS ANGELES, Calif. - September 29, 2021 - HEX, the award-winning fashion accessory brand, today introduces the HEX x Misshattan Camera Capsule in collaboration with NYC-based commercial and travel photographer Natalie Amrossi (AKA Misshattan), known for her ability to create sensory experiences with impressive aerial perspectives and travel photography. Born...

September 29, 2021

Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry

San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 28, 2021

Youer launches a ‘Community Supported Apparel’ campaign to fund a first-of-its-kind manufacturing facility in Montana

Missoula, Montana (September 28, 2021) — Youer has launched a crowdfunding campaign to fund an apparel manufacturing facility in Missoula, Montana. The Youer CSA — short for “community supported apparel” — will enable the activewear brand to secure their ideal location and begin building a production space that will be...