News and Press Releases about Outdoor Sports Products & Gear
Want to stay up to date on the latest press releases and news about gear in the outdoor and camping industries? Scroll below to view all outdoor product news.
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June 11, 2021
Skratch Labs’ Superfuel – A Fueling Drink Mix Impressed Athletes at Unbound Gravel
Boulder, CO (June 11, 2021) - Skratch Labs, an innovator in performance nutrition, launched Sport Superfuel Drink Mix in spring of 2020. Superfuel is designed to solve a prevalent problem for endurance athletes: fueling for big days of training or racing when preparing or carrying real food isn’t possible. Superfuel...
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June 10, 2021
Meet the TikTokers Upending Outdoor Influencer Culture
By valuing relatability over action shots, TikTok may be ushering in a new era of outdoor creators and celebrities. Anyone can spontaneously go viral on TikTok, creating a crop of content creators who are passionate about the outdoors and have brought quarantined audiences closer to nature in the past year....
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June 10, 2021
Press Release: PD36 TAC
The long-awaited release of the PD36 TAC is finally here. This new tactical flashlight from Fenix takes all of the useful components that fans love about the best selling PD36R and reimagines it into the perfect all-purpose tactical flashlight. Designed with law enforcement professionals’ needs and wants in mind, the...
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June 10, 2021
ICON Health & Fitness Announces Name Change To iFIT Health & Fitness Inc.
(LOGAN, UTAH – June 10, 2021) - ICON Health & Fitness, a global leader in connected fitness software, content and equipment, today announced that it has changed its corporate name to iFIT Health & Fitness Inc. (“iFIT”). Named after the Company’s proprietary software platform, the change reflects iFIT’s commitment to...
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June 10, 2021
Perfect Hydration Alkaline Water Announces Expanded Distribution Across the US
LOS ANGELES, June 10, 2021 – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – has secured several new distribution partners and retail placements at some of the nation’s largest convenience and grocery outlets. Under the new distribution footprint, pH rPET bottles and aluminum cans will be available in every US region and...
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June 9, 2021
CamelBak Recall: Choking Hazard Found in Water Bottle Caps
CamelBak is voluntarily recalling nearly 50,000 water bottles in North America due to a potential choking hazard, the Consumer Product Safety Commission announced today. The recall includes CamelBak’s Podium and Peak Fitness water bottles — specifically, some caps that came with those water bottles. According to the CPSC, a small silicone...
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June 9, 2021
Cotopaxi and NEMO Partner with Trove and REI to Bring More Gently Used Outdoor Gear Options to Customers
Brisbane, CA – June 9, 2021 – Cotopaxi and NEMO announced the launch of a new trade-in recommerce program with Trove and REI to give customers more Used Gear options. This collaboration and first-of-its-kind resale program allows Cotopaxi and NEMO to quickly enter the resale market, Trove to further its mission to create...
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June 8, 2021
Electrolit Launches Fresh, Modern Summer Campaign For 2021
CERRITOS, Calif. (June 8, 2021)– Electrolit– the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is launching a fresh, modern campaign for Summer 2021 with a revamped digital and ad strategy. Focusing on Electrolit’s benefits for hydration, hangover, heat exhaustion and illness, the refreshed brand direction will...
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June 8, 2021
Mechanix Wear and 100%® Partner For Exclusive Glove Collection
SAN DIEGO, Calif. – June 8, 2021– 100%®, has teamed up with Mechanix Wear, to release an exclusive collection, consisting of two popular work gloves, The Original® and FastFit®. Mechanix Wear, the leader in hand protection, and 100%, a premium sports protection brand, joined forces to collaborate on the most...
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June 8, 2021
Fjällräven Marks World Oceans Day With Kånken Art Launch to Raise Funds for Ocean Plastic Reduction
LOUISVILLE, Colo. (June 8, 2021) — More than 850 million tons. Enough to fill 425 million garbage trucks. This is the amount of plastic waste projected to be found in our oceans by 2050, according to the Ellen MacArthur Foundation and the World Economic Forum. Today, on World Oceans Day,...
