July 12, 2021

Brite-Strike Introduces the Outdoor Sport Ultra-Light Sun, Heat, Insect Protection Cap

Brite-Strike Technologies Inc. USA will introduce their new Outdoor Sport ultra-light nylon cap that offers total protection from Sun, Heat and Insects at ICAST 2021. The ultra-light nylon mesh construction has a built-in mesh gator that can be tucked up inside when not needed or removed. The stretch mesh gator...

July 8, 2021

IZIP Bikes Celebrates 15 Years of Innovation and Good Vibes

KENT, Wash. (July 8, 2021) — IZIP Bikes, a long-standing leader in the electric bike industry, celebrates its 15 year anniversary this summer. Founded by electric car pioneer Malcolm Currie, the company’s origins are rooted in the innovative technology of the EV1 automobile—the world’s first mass-produced electric car. Today IZIP...

July 8, 2021

HDry ® North America Announces the Launch of HDry ‘ b5’: A Technically Advanced Bio-Based Laminate Membrane

Bethel, CT (July 8, 2021)— This week, Altexa srl and GHS Holdings announce the launch of HDry®‘ b5’ a bio-based,  waterproof laminate, for the Summer Market season 2021. HDry® will be attending the in-person Outdoor Retailer show in Denver, Colorado, August 10-12, and the Functional Fabric Fair in Portland, Oregon,...

July 8, 2021

Kitsbow Unveils Updated Haskell Mountain Bike Short

Old Fort, N.C. (July 8, 2021)– Kitsbow, maker of premium cycling clothing and accessories, is now accepting pre-orders for its updated and fan-favorite Haskell mountain bike short. Leading  the outdoor apparel industry in lean manufacturing, Kitsbow artisans will be sewing the Haskell Short one at a time at its factory...

July 8, 2021

WNDR Alpine launches the Reason 120 backcountry ski with new material properties and greater biobased content

Salt Lake City, Utah - WNDR® Alpine, - the pioneering outdoor brand launched as part of advanced materials company Checkerspot - unveiled its new ski lineup today, complete with improved material properties, increased biobased content, and a new, powder-focused backcountry shape: the Reason 120. WNDR Alpine’s innovation lies in cutting...

July 8, 2021

DXLAB Launches THE Flip-Flop Design That Will Change The Sandal Game

GOLETA, Calif. - July, 2021 - Footwear innovation brand Deckers X Lab quite literally went well beyond the constraints of common flip-flop designs with the all-new BA DA DA. Always looking to improve and re-invent, the BA DA DA (based on the Zulu word for sandal) is set to change the...

July 8, 2021

Oros Outerwear Gets $14.5 Million in Funding

Oros, a Portland, Ore.-based technical outerwear brand, has received $14.5 million in a Series A funding round led by Elizabeth Street Ventures and Enlightenment Capital. Also participating in the financing are entrepreneur Thomas Tull, the chairman of Snap Inc.; Michael Lynton, and Brandon Shainfeld, among others. The brand is known for using...

July 7, 2021

Astral Becomes bluesign® SYSTEM Partner, Builds Latest PFDs with bluesign®-Approved Shells

Asheville, NC – July 7, 2021 –  Astral, manufacturer of award-winning PFDs and footwear, is proud to announce their commitment as a bluesign® SYSTEM Partner, the latest milestone in their decades-long path towards sustainability. This commitment comes on the heels of their development of the first-ever bluesign® approved PFD shell,...

July 7, 2021

BASE Performance – Energy Bar Provider for Aspen Skiing Company

Boulder, Colorado (July 7, 2021) – BASE Performance, LLC, industry-leading provider of endurance sports nutrition products, announced today that it will serve as the newest energy bar provider to Aspen Skiing Company for 2021-2024. "We are thrilled to partner with BASE Performance, said Daragh Kneeshaw, Manager, Event Marketing at Aspen Skiing Company....

July 7, 2021

Norrøna Goes Ultralight for Spring 2022 Collection

OSLO, Norway (July 7, 2021)— Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, announces new all-season offerings for Spring 2022. The falketind collection, designed for mountaineering and hiking in variable weather conditions, receives significant upgrades with the introduction of the lightest, most packable waterproof and...