June 29, 2021

Marmot Celebrates Its Partnership with The Venture Out Project

Rohnert Park, Calif. — Jun 29, 2021— This month Marmot announced a continuation, expansion, and appreciation of its partnership with The Venture Out Project, a 501c3 non-profit that leads outdoor trips and courses for LGBTQ+ people to experience the outdoors and providing education and support that helps schools and organizations...

June 29, 2021

ARTILECT and Nuyarn Mark a New Level of Material and Design Collaboration

BOULDER, Colo. - June 29, 2021 - ARTILECT®, a new action/outdoor brand, and TMC Ltd, owner of Nuyarn, are proud to be collaborating to design a wide range of technical apparel and accessories using the groundbreaking and industry-first Nuyarn, a proprietary spinning technology that creates new possibilities for developing first-to-market...

June 28, 2021

Phunkshun Wear Eyes Expansion Year With Eyes On Summer Market

Boulder, CO (June 2021)- Phunkshun Wear, a Colorado-based company committed to sustainably manufacturing outdoor gear that delivers uncompromising performance and protection, today unveiled a new product line, sales manager, and public relations firm of record, all geared to expand the company’s footprint during an expansion year. Founded in 2011 in...

June 28, 2021

Sweet Protection’s Trailblazer Mips tops the renowned Virginia Tech Helmet Ratings

(Trysil, Norway) - Sweet Protection, the industry leader in high-performance Helmets, Eyewear and Technical clothing announced today that its celebrated Trailblazer Mips Helmet has received the highest rating to date  of more than 120 helmets currently tested by the renowned Virginia Tech Biomechanics Helmet Lab. In collaboration with the Insurance Institute for...

June 28, 2021

When the elements get difficult, Dermatone will be there for USA Luge

LAKE PLACID, N.Y.– June 28, 2021 – Dermatone and USA Luge have signed a four-year agreement, effective through June 1, 2026, whereby Dermatone will provide its products for athletes, coaches and staff. Dermatone becomes an Official Supplier for the luge national governing body in the categories of frostbite protection, lip...

June 28, 2021

Hyland’s Doubles Down on Cycling, Adding Paul Thomas to the Hyland’s Powered Family

LOS ANGELES – June 28, 2021 – Hyland’s, a century-old leader in products to support a healthy, active lifestyle, is proud to announce the addition of elite cyclist Paul Thomas to the Hyland’s Powered athlete roster. Thomas will support the cycling initiatives of Hyland’s Powered, including coaching their cycling teams at the 2021...

June 24, 2021

A Fit for Every Body: REI Co-op Announces Expanded Apparel Sizing

The retailer will soon offer up to women’s size 20 in a core group of activities. Yoga, hiking, snow sports, running, fitness, swimming, and cycling are at the top of the list. Not only will it offer gear in a wider range of sizes, but it will also commit to...

June 24, 2021

Canada Goose To Go Fur-Free By End Of Next Year

Canada Goose announced that it would end the use of fur in all its products. Through a phased approach, Canada Goose will end the purchase of fur by the end of 2021 and cease manufacturing with fur no later than the end of 2022. SGBMedia

June 24, 2021

Appalachian Gear Company Ramps Up Production with New NC Facility

Kings Mountain, NC – June 24, 2021 – Appalachian Gear Company, an outdoor lifestyle company specializing in American-made performance apparel and gear, is proud to announce its expansion into a new manufacturing facility in Kings Mountain, North Carolina. The move will allow the brand to significantly increase production of its...

June 24, 2021

Mountainsmith Unveils New Cona Line

Boulder, CO (June 2021) - Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, today unveiled its new CONA series of backpacks, giving the company a new premium line of packs with crossover aesthetic and...