May 19, 2021

Dakine Introduces New Surf Products with World Champion Surfer John John Florence

LOS ANGELES (May 19, 2021) — Today, Dakine further solidifies its commitment to innovation and progression by announcing building on its partnership of over 20 years with World Champion professional surfer John John Florence on a collection of surf products and accessories. The Hawaiian-born surfer is one of only five...

May 19, 2021

A Community that Rocks, Go Behind the Scenes with Diamondback on the Creation of the Get Amped Campaign

KENT, Wash., (May, 19 2021) — Diamondback Bicycles launched a new collection of ebikes in early April with the help of regional artists and creators to produce its comprehensive Get Amped campaign. Pulling inspiration from Seattle’s rock and roll history and the play on words of electric vs. acoustic bikes,...

May 19, 2021

MT500 Smok’n Prints

May 19, 2021, Scotland: Embrace the new riding season with bold psychedelic prints and a kaleidoscope of color. A trance sequence of head-to-toe outfitting for him and her. With a reputation for dialed style on and off the tracks, the Athertons will showcase this unashamed fashion campaign.  Inject flare and energy...

May 19, 2021

Chrome Introduces The BLCKCHRM Stone Grey Collection

PORTLAND, Ore., - May 18, 2021 - The new BLCKCHRM 22X Collection offers a technically refined approach to a selection of Chrome’s best-selling bags, now in Stone Grey. Chrome’s BLCKCHRM line reflects the relentless pursuit of making the most functional, bombproof gear for living in the city. Chrome’s new BLCKCHRM...

May 18, 2021

TriggerPoint Rolls Out Fresh New GRID 1.0 Colors

CARLSBAD, Calif. (May 18, 2021) —  Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, unveiled two new fresh colors in its iconic hollow core foam roller, the GRID 1.0. The GRID foam roller is specifically designed to optimize mobility, promote recovery and mitigate...

May 18, 2021

COROS Announces EvoLab – The Next Generation of Sports Science Software

Tustin, CA, May 18, 2021 – COROS Wearables Inc., makers of performance sports wearables, announced today its largest ever software and app update. These new features and advancement of existing features comes as the brand continues to respond to the ever-evolving needs of performance athletes. The latest update focuses on...

May 18, 2021

Lectric eBikes Announces Premium Upgrades to Collection of Foldable E-bikes

PHOENIX (May 18, 2021) — Lectric eBikes debuts its newest collection of Lectric XP 2.0 e-bikes, now featuring adjustable front wheel suspension, increased cargo carrying capacity, and a redesigned ergonomic handlebar for added comfort and accessory-mounting capabilities. The Lectric XP 2.0 series is available for purchase now at www.lectricebikes.com in...

May 18, 2021

Nocs Provisions Introduces The Zoom Tube Monocular

TRUCKEE, Calif. - May 18, 2021 - Nocs Provisions, maker of durable, adventure-ready binoculars and accessories, today announces the launch of the Zoom Tube 8x32 Monocular Telescope, the newest addition to the brand’s range of outdoor optics. The ultimate lightweight exploration tool, the Zoom Tube is small enough to pack...

May 18, 2021

Introducing the Stadium Goods x Chaco Collaboration

CHICAGO/ROCKFORD, Mich. (May 18, 2021) – Stadium Goods, the world's premier sneaker and streetwear marketplace, has teamed up with Chaco Footwear, the iconic outdoor lifestyle brand, to create a series of Chillos Slide designs. The collaboration marks the first footwear release by Stadium Goods and is the first iteration of the brands’ partnership. This first...

May 18, 2021

InsideTracker Leverages the Power of Garmin to Deliver First Personalized Performance System to Create Holistic Wellness Programs from Blood, DNA, Fitness Trackers

CAMBRIDGE, Mass.— May 18, 2021—  InsideTracker, the leading ultra-personalized performance system, today announced the availability of Garmin® integration, making the next generation of InsideTracker the first consumer platform of its kind to give a full, 360-degree view of wellness by enabling users to combine blood biometrics with DNA insights and...