May 5, 2021

Oura Brings In $100M in Funding

Oura Health announced Tuesday that it has raised $100 million in Series C funding, bringing the company’s total funds to $148.3 million. The wearable fitness manufacturer produces the Oura Ring, a sleep and activity tracker you can slide on your finger. More than 500,000 have been sold. Front Office News

May 5, 2021

bluerub launches hair and body care products for triathletes and swimmers

Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced their SWIM collection: three products that remove chlorine, salt, and bromine from skin and hair.  They also restore pH and protect hair and skin from the effects of salt water and pool chemicals. bluerub worked directly with triathletes to...

May 4, 2021

Legendary Artist James Niehues Sets Out to Illustrate America’s Most Iconic National Park Landscapes

DENVER (May 4, 2021) -- James Niehues, the celebrated artist behind the evocative hand-drawn depictions of more than 200 ski resorts across the globe, announced today the start of a journey more than 30 years in the making. After 35 years as one of the most established mountain guides in...

May 4, 2021

10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale

BEND, OR – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from Reel Good benefit...

May 4, 2021

The Great Outdoors Inspires These New Converse Chuck Taylors

The shoe company just released its latest Chuck Taylor All Star and Chuck 70 collection dubbed “The Great Outdoors” and it features various prints and patterns inspired by some of nature’s most scenic landscapes. Not only are the shoes inspired by mother nature but it’s also constructed with sustainable materials. Footwear...

May 4, 2021

TriggerPoint Celebrates International Foam Rolling Day with Exclusive Live Programming and Social Contest

Carlsbad, Calif. (May 4, 2021) —TriggerPoint, the leader in recovery and massage products in the athletic and personal wellness markets, encourages everyone to learn about the benefits and importance of foam rolling on International Foam Rolling Day, May 11, 2021. “Foam rolling offers many benefits not only for athletes, but...

May 4, 2021

mountainFLOW Unveils New Plant-Based Bike Products

 (BOULDER, CO - April 2021)- mountainFLOW, the innovative and award-winning Colorado company that revolutionized the ski wax industry with its line of groundbreaking eco-friendly products, today unveiled a new collection of plant-based bike products that are biodegradable, non-toxic, and rival all other petroleum-based competitors on the market. The new line...

May 3, 2021

Chaco’s Latest Flips Won’t Flop

ROCKFORD, Mich. (May 3, 2021) – Chaco Footwear, the iconic outdoor lifestyle brand, is excited to introduce the Classic Flip™ and Classic Flip™ Leather styles to its Spring ’21 range. These performance flip-flop styles are made to last whether you are hiking to that private surf spot or just lounging...

May 3, 2021

10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale

BEND, OR (May 3, 2021) – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from...

May 3, 2021

Skratch Labs Introduces New, Vegan Sport Recovery Drink Mix

Boulder, CO - Skratch Labs, an innovator in performance nutrition, announces the release of Sport Vegan Recovery Drink Mix. This new, plant-based version of their popular milk-based Sport Recovery Drink Mix, is the result of feedback from vegan consumers seeking a recovery product from Skratch Labs to fill their sports nutrition...