April 15, 2021

Nixon Releases World’s First Line Of Technical Watches Using #tide Upcycled Ocean Plastics

CARLSBAD, Calif., (SPRING 2021) – Nixon, in step with its commitment to minimizing the environmental footprint of its watches, bags, and other accessories, has revamped its most popular tide and technical watches, creating the first digital watch collection to incorporate the #tide brand of ocean plastic. Based in Basel, Switzerland, #tide...

April 14, 2021

Smartwool Will Recycle Your Old Nasty Socks, Even if They Didn’t Make Them

Smartwool will collect these socks and shred them into their constituent fibers. To make new socks, you say, yes, brilliant. Well, no. That is very likely way too expensive and maybe impossible. Smartwool is turning your old socks into dog beds. Which makes sense, because dogs love eating socks almost as...

April 14, 2021

Meet Two New Magnetic Work Flashlights From Fenix: The WT25R and WT16R

For over two decades, Fenix has been a leader in manufacturing some of the strongest, most reliable lights for both work and play. Their newest work light releases are no exception to this long history of quality and reliability. Fenix is proud to announce the release of the extremely versatile...

April 14, 2021

onX and Somewear Labs Partner to Develop an Industry-First Integration

Missoula, MT (April 14, 2021) —  onX, a pioneer in outdoor digital navigation, has partnered with Somewear Labs, a leader in off-grid communication technology, to launch the industry’s first integration between a GPS mapping app and satellite communications device. Through this and future integrations, onX and Somewear Labs aim to...

April 14, 2021

Groundbreaking New Product Ear Pro Launches in the U.S.

San Jose, Calif. (April 14, 2021) – Ear Pro, the top preventative remedy against ear problems caused by trapped water, is now available to consumers in the U.S. via select online outlets and local retailers. Made with natural ingredients, including liquid paraffin oil and oregano oil, Ear Pro is safe...

April 13, 2021

New Holland Spirits Launches Dragon’s Share Bourbon Barrel Seltzer

Holland, MI (Apr. 13, 2021) -- New Holland Spirits of Holland, MI is today launching the clever combination of world-class bourbon and seltzer, in a refreshing yet refined beverage collection; Dragon’s Share Bourbon Barrel Seltzers. Hailing from the revered Dragon’s Milk family, the next legend in imbibing has arrived. Aged...

April 13, 2021

Royal Robbins Celebrates Earth Day; Announces Sustainability Initiatives for 2021

SAN FRANCISCO, Calif. (April 13, 2021)— Since its inception in 1968, outdoor lifestyle apparel brand Royal Robbins has committed to honoring and protecting the environment. Today, Royal Robbins remains dedicated to making durable, eco-conscious clothes so customers can adventure more with less. The company announces significant sustainability initiatives for 2021. This...

April 13, 2021

Machines For Freedom Launches New Category In Versatile Off-Road Collection

Los Angeles, Calif. (April 13,2021) – Machines For Freedom®, the inclusive women’s cycling apparel brand has launched two new spring collections, the Versatile Off-Road Collection and the Foundations Collection. A foray into an entirely new category of cycling for the previously road-specific apparel brand, the Versatile Off-Road Collection is a dirt-inspired...

April 13, 2021

EcoVessel Launches ‘WanderWare’ Utensil Set and Telescopic ‘QuickStraw’; Expands Line of Plastic-Free Accessories for Consumers On-The-Go

Boulder, Colorado - April 13, 2021 - This week, EcoVessel announced the launch of their new ‘WanderWare’ reusable utensil set and telescopic ‘QuickStraw,’ further expanding their line of plastic-free, reusable accessories designed for the active lifestyle consumer. The ‘WanderWare’ 7” compact utensil set features premium, food-grade stainless steel and includes...

April 12, 2021

Dick’s Sporting Goods Opens Interactive Store ‘House of Sports’

If you’re looking to get in a quick workout with gear off the shelf, you’ll want to check out the 100,000-square-foot building in the Eastview Mall. Called House of Sport, the store includes an indoor rock-climbing wall, golf driving bay, putting bay, and health and wellness store. A track-and-turf field sits...