May 10, 2021

Lizard Skins Launches Their Newest Line of Long and Short finger Gloves

American Fork, Utah (April 26, 2021) — Lizard Skins, a longtime industry leader in grips and handlebar tape, knows about a rider’s contact points. So it’s only natural that they also make some of the finest gloves on the market. The new line offers three long-finger gloves, the Monitor Ignite,...

May 7, 2021

Kitsbow Expands Sizing Options to Meet Every Body’s Needs

OLD FORT, North Carolina (May 7, 2021)— Never afraid to explore new ground and innovate, Kitsbow announces an exciting step in their “Made to Order” journey: a renewed focus on inclusive sizing. Taking advantage of their unique ability to design, cut and sew completely within its factory in Old Fort,...

May 6, 2021

Miraflora Expands Hemp Infusions CBD Sparkling Beverage Line

BOULDER, Colo. (May 6, 2021)—Miraflora Naturals, purveyor of 100% organic hemp flower oil products, today announced the launch of Miraflora Hemp Infusions +Relax and +Sport CBD sparkling beverages. Infused with 35 mg of hemp flower extract and packed with functional vitamins and minerals, the Hemp Infusions +Relax and +Sport join...

May 5, 2021

Decathlon Promotes Innovation and Sustainability for 2021 Camping, Hiking, Outdoor Gear Collections

SAN FRANCISCO (May 5, 2021) — Just in time for summer adventures, Decathlon, the world’s largest sporting goods retailer, delivers new gear lines featuring innovative, sustainable technology at wallet-friendly prices that set the brand apart from others in the outdoors space. The brand’s customer-oriented approach shines through in the new...

May 5, 2021

Arc’teryx Welcomes Nicole McLaughlin to Global Ambassador Team

 NORTH VANCOUVER, Canada, May 5, 2021 – Arc’teryx Equipment, the global design company specializing in technical high-performance outerwear and equipment, announces Nicole McLaughlin as the first-ever design ambassador, joining the brand’s many notable athletes, climbers and thought leaders including Peter Devries (Surf), Florence Williams (Author), Brendan Leonard (Run/Author), Katie Holdlen (MTB), Shelma Jun (Climb / Inclusion). The multi-year partnership, which...

May 5, 2021

Oura Brings In $100M in Funding

Oura Health announced Tuesday that it has raised $100 million in Series C funding, bringing the company’s total funds to $148.3 million. The wearable fitness manufacturer produces the Oura Ring, a sleep and activity tracker you can slide on your finger. More than 500,000 have been sold. Front Office News

May 5, 2021

bluerub launches hair and body care products for triathletes and swimmers

Loveland, CO: Today, bluerub, a natural body care company for all athletes, announced their SWIM collection: three products that remove chlorine, salt, and bromine from skin and hair.  They also restore pH and protect hair and skin from the effects of salt water and pool chemicals. bluerub worked directly with triathletes to...

May 4, 2021

Legendary Artist James Niehues Sets Out to Illustrate America’s Most Iconic National Park Landscapes

DENVER (May 4, 2021) -- James Niehues, the celebrated artist behind the evocative hand-drawn depictions of more than 200 ski resorts across the globe, announced today the start of a journey more than 30 years in the making. After 35 years as one of the most established mountain guides in...

May 4, 2021

10 Barrel Brewing and Simms Fishing Products Launch Limited-Edition Reel Good Summer Ale

BEND, OR – Bend-based 10 Barrel Brewing and Bozeman-based Simms Fishing Products are proud to announce a collaborative beer and the latest edition to 10 Barrel’s #drinkitforward program, Reel Good Summer Ale. As with all of 10 Barrel’s Give Back beers a portion of the proceeds from Reel Good benefit...

May 4, 2021

The Great Outdoors Inspires These New Converse Chuck Taylors

The shoe company just released its latest Chuck Taylor All Star and Chuck 70 collection dubbed “The Great Outdoors” and it features various prints and patterns inspired by some of nature’s most scenic landscapes. Not only are the shoes inspired by mother nature but it’s also constructed with sustainable materials. Footwear...