April 7, 2021

Outdoor Brands That Guarantee Their Gear for Life, 2021 Edition

The thing is, we don’t all have an extra $400 laying around to replace a rain jacket that busts a seam too soon. Plenty of outdoor brands have either a full or limited lifetime warranty. It may sound like a marketing ploy when you see it on a website, but...

April 7, 2021

Stanford University Leader Collaborates with former The North Face Innovation Expert on Global Textile Energy Transformation

Sunnyvale, CA (April 7, 2021) -  EEnotech, a clean tech foundry accelerating research from Stanford University, today unveiled LifeLabs™, the commercialization of textile patents from Stanford’s advanced materials laboratory. Founded by Professor Yi Cui, director of Stanford University’s Precourt Institute for Energy and a 15-year veteran of Stanford's Department of...

April 7, 2021

PrimaLoft Introduces Fully Recycled Ethical Down Alternative, PrimaLoft® Insulation ThermoPlume®

LATHAM, N.Y. (April, 2021)- PrimaLoft, Inc., a global leader in advanced material technology, has launched a new version of his best-selling down alternative, PrimaLoft® Insulation ThermoPlume®. This synthetic fill is now made entirely out of post-consumer recycled materials. Four years after the introduction of the first blowable synthetic insulation, the...

April 6, 2021

New PRO frames by Costa add performance features to help keep anglers on the water longer

DAYTONA BEACH, Fla. (April 6, 2021) – Costa Sunglasses, the first manufacturer of color-enhancing all-polarized glass sunglass lenses, overhauled two of its most trusted and well-loved frames this season, the Blackfin PRO and Fantail PRO - because the best can always get better. The new frames build on Costa’s commitment...

April 6, 2021

KUIU Ultralight Hunting Gear Selects Groundswell PR as Agency of Record

Dixon, CA (April. 6 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear is excited to announce its partnership with Groundswell PR. Groundswell PR will implement an integrated communications strategy, increasing consumer awareness around KUIU’s product technology innovations and Conservation Direct. “We’re excited to partner with the talented...

April 6, 2021

Diamondback Amplifies Spring 2021 Lineup with New ebike Collection

KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance  motors to efficiently get riders to their destinations....

April 6, 2021

Introducing Nuun Energy, A Clean Boost With A Lasting Lift

SEATTLE, Washington, April 6, 2021 – Nuun, the leading hydration solution, today announces the launch of its newest product category, Nuun Energy. The introduction adds to Nuun’s functional hydration portfolio that features a variety of effective formulas for sport, immunity, rest and everyday health. Packed with electrolytes, vitamins, adaptogens and...

April 6, 2021

Matador and Volcom Team Up to Offer Innovative Solutions for the Surf Community

BOULDER, Colo. (April 6, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, and Volcom, a modern lifestyle brand rooted in board sports, today announce the Matador X Volcom Collaboration. Combining Volcom’s heritage within the surf community and Matador’s expertise in lightweight travel, the collaboration offers ultralight,...

April 5, 2021

Midland Radio Expands MicroMobile Line with MXT275VP4 Bundle

KANSAS CITY, Mo. (April 5, 2021) – Leading two-way communications manufacturer, Midland Radio Corporation, today introduced the MicroMobile MXT275VP4 Bundle to consumers. The new bundle combines the features and benefits of the popular MicroMobile MXT115 GMRS Radio into an even more versatile package with all unit controls fully integrated into...

April 5, 2021

Bajio Partners With Fly Fishing Climate Alliance, Commits to Carbon Neutrality

New Smyrna Beach, FL (April 5, 2021) - Bajio, makers of blue-light filtering sustainable performance sunglasses built to save saltwater flats around the world, is excited to advance their environmental commitment through partnerships with Emerger Strategies and the Fly Fishing Climate Alliance. Emerger Strategies is a sustainable business consultancy tasked...