February 9, 2021

adidas Sport Introduces New TERREX Snow Goggle Line

February 9, 2021 - Leading global sports brand adidas – in collaboration with Marcolin Group – introduces two new adidas Terrex Snow Goggles combining superior technical performance with a contemporary style. For winter sports lovers seeking clarity of vision in any weather condition, adidas eyewear presents two unique lenses designed...

February 9, 2021

Life inTentsTM Partners With Meteorite PR During Expansion Year

Boulder, CO (February 2020) - Life inTents, one of the nation’s leaders in sales and rentals of luxury bell tents, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it continues to broaden its domestic footprint in 2021 and capture a larger...

February 8, 2021

Klean Kanteen Expands Reusable Lineup to Include Food Solutions

CHICO, Calif. (Feb. 8, 2021) – Klean Kanteen, the Climate Neutral Certified, family and employee-owned leader in sustainable drinkware, is pleased to introduce new food box storage solutions and improved food canisters. The new Klean Kanteen Food Boxes are reusable, conveniently sized and ideal for meals on the go. Made...

February 8, 2021

Matador Keychain Mask Keeps Users Prepared and Protected

BOULDER, Colo. (Feb. 8, 2021) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, today introduced the Keychain Mask, a lightweight face mask that fits into a silicone keychain case, ensuring users will have a protective mask available whenever one is needed. “We’ve all experienced the ‘oh no’...

February 5, 2021

Snowshoe shortage: With weeks to go in the winter, many stores are out of them

This winter, due to the pandemic and folks wanting to get outdoors and try new things, there has been an unprecedented run on snowshoes. NYup.com

February 4, 2021

Behind one brand’s ambitious goal to be “Plastic Free by ‘23”

To celebrate turning 25 last year, Icebreaker passed on the birthday blowout for itself and instead decided to throw a party for the planet. The New Zealand-based global apparel brand decided it would honor the earth through an ongoing environmental campaign designed to eradicate synthetics from its entire collection within...

February 4, 2021

Saucony® Launches All-New Guide 14

WALTHAM, MA (Feb. 4, 2021) –Global performance running lifestyle brand Saucony introduces the Guide 14, a streamlined update to the brand’s venerable stability shoe. The Guide 14 provides all the comfort and support stability-seeking runners expect, but with less bulk, resulting in an overall lighter package. Newly formulated PWRRUN foam...

February 4, 2021

Saucony® Unveils the Kinvara 12

WALTHAM, MA (Feb. 04, 2021) –Global performance running lifestyle brand Saucony announces the launch of the Kinvara 12, the latest iteration of its award-winning, athlete-loved running shoe franchise. Featuring the brand’s exclusive PWRRUN™ cushioning technology, updated geometry, and a simplified upper, the Kinvara 12 is featherlight and fast. The Kinvara...

February 4, 2021

NATHAN Sports Partners with Black Girls RUN!, Supporting Black Women in the BGR! Community Seeking to Develop and Maintain an Active Lifestyle

Fountain Valley, CA (February 4, 2021) — NATHAN Sports is proud to announce a new partnership with Black Girls RUN!, providing gear and financial support to further the mission of the organization—inspiring women to develop and maintain an active and healthy lifestyle. Black Girls RUN! was founded in 2009 in...

February 4, 2021

Giro Announces New Race Helmet: Signes Spherical

(Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of the new Signes™ Spherical race helmet. With a wide range of sizes, this unisex ski race helmet (735 grams, size M) is for alpine racers looking for a comfortable, low profile helmet that...