January 8, 2021

BCA releases Send and Return education videos focused on snowmobile-accessed skiing

Boulder, Colo. (JANUARY 7, 2021) — Backcountry Access (BCA) is releasing two avalanche education videos focusing on snowmobile-accessed backcountry skiing. These videos, targeted at new users, are well-timed with the explosion in popularity of snowmobiling and backcountry skiing prompted by Covid-19. The first video, “Getting the Goods Without Getting Buried”...

January 6, 2021

Airblaster Previews 21/22 Winter Collection

Portland, OR – Rider-owned and operated snowboarding apparel brand, Airblaster, announces the launch of its Winter 20/21 Collection which includes the new limited premium performance Sasquatch line, as well as Landform, an expanded collection of midlayers and versatile lifestyle pieces, and a continuation of Erik Leon’s mold-breaking signature line, offering...

January 5, 2021

Ascent Protein Brings Back a Fan-Favorite Flavor in Limited-Time-Only Release of Strawberry Native Fuel® Protein

DENVER, COLORADO - January 5, 2020 - This week, Ascent Protein announced a limited-time-only flavor release of their Native Fuel® Protein in Strawberry. Ascent previously released Strawberry in August 2020 and the flavor was so popular, they have brought it back again to kick off the start to the new...

January 4, 2021

How Arc’teryx parkas and Salomon hiking boots became high fashion

Urban guys are wearing technical outdoor gear from brands like Patagonia, And Wander and the North Face. They look like they could summit Everest—but they’re probably just running to Starbucks. WSJ [paywall]

January 4, 2021

Kitsbow Updates Face Mask with Double-Entry Filter Pocket Design

Old Fort, N.C.(January 4, 2021)— In March, premium cycling apparel manufacturer Kitsbow was among the first to commercially-produce reusable fabric face masks, and one of the very few to offer a HEPA-type filter. Today, the company announces a new safety update to its award-winning Kitsbow Face Mask, Reusable, HEPA Type,...

December 24, 2020

The Ski Company That Wants to Sell Fewer Skis

Season Equipment, the ski and snowboard company skier Eric Pollard and snowboarder Austin Smith, together with industry vets from Armada, K2, and Line, are launching and selling skis and boards which will change the footprint and life span of products - to break the cycle of buying new gear every...

December 22, 2020

Gucci’s North Face Collaboration Officially Makes Hiking a Fashion Statement

Gucci revealed its collaboration with North Face, capitalizing on the current, situation-induced trend and hinting at how high fashion brands can better cater to the real-life needs, ideals and habits of its customers in the future. Footwear News

December 18, 2020

GoSun Earns 2021 CES Innovation Award Honors in Sustainability, Eco-Design and Smart Energy for GoSun FLOW

CINCINNATI, OH – GoSun, a pioneer in the fuel-free industry, has been named a CES 2021 Innovation Awards Honoree by the Consumer Technology Association (CTA), for the company’s GoSun Flow water purifier in the category Sustainability, Eco-Design & Smart Energy. The GoSun Flow uses solar energy to filter 99.99% of...

December 18, 2020

Houdini Previews its Most Circular Collection of FW21 Sportswear

Stockholm. Sweden 18 November 2020 - Swedish Circular Sportswear brand Houdini today announces the launch of its FW21 collection. By reimagining not just how products feel on your body but how brands launch new products in what is typically a closed door event. With the goal to be 100% circular...

December 17, 2020

Bluebird Backcountry Opens Reservations for the 2020 / 21 Season

(KREMMLING, CO) — Starting today, skiers and snowboarders are able to reserve day passes, backcountry lessons, and backcountry rental equipment at Colorado’s newest ski area, Bluebird Backcountry. The no-chairlifts, ski-patrolled area announced plans in September for its first full season at Bear Mountain, on the Continental Divide between Kremmling and...