January 27, 2021

CAKE Launches the Kalk AP, an Anti-Poaching Electric Bush Bike

(Stockholm, Sweden – January 27, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of Kalk AP (Anti-Poaching), a special edition Kalk that has been redefined and optimized for rangers working to protect wildlife in the harsh conditions of the African bush. The Kalk...

January 27, 2021

The North Face just dropped the first carbon-plated trail running shoe

After the initial noise, the show is poised to take over other sub-sections of the sport. The North Face dropped a first look at its VECTIV series, the world of trail running’s first official carbon-plated running shoes. Inside Hook

January 27, 2021

Salomon Announces New Sustainability Initiatives for Winter Sports Category

OGDEN, Utah (Jan. 27, 2021) — Salomon, the global leader in winter sports equipment, today announces the implementation of new, more sustainable design ambitions across its entire winter sports category. This more responsible approach to creating winter sports equipment—including hardgoods such as skis, ski boots, goggles and helmets—is another step toward...

January 27, 2021

Selk’bag Launches Limited Edition, 100% Recycled Rainforest Print Wearable Sleeping Bag

Encinitas, Calif. (Jan. 27, 2021) – Inspired by the exceptional flora and fauna found deep in the Chilean forest preserve of Parque Oncol, Selk’bag is excited to launch its newest wearable sleeping bag made from 100% recycled material, the Rainforest. The limited edition Rainforest bag is designed to keep you...

January 27, 2021

Fenix Introduces Two New Products to Their Line-Up: The PD32 V2.0 and The TK16 V2.0

Fenix has announced two new additions to their exceptional line of flashlight and performance lighting products. Fenix has been a leader in the lighting industry for decades and their newest additions offer the same level of craftsmanship and reliability that Fenix fans have come to expect. The PD32 V2.0 is...

January 27, 2021

Accidental Author: Freewaters Footwear Co-founder Eli Marmar Creates New Children’s Adventure Novel

Encinitas, CA (1.27.21)– There was no master plan. But in this time of increased fear and separation, industry veteran Eli Marmar felt compelled to put his creativity to paper and give the youth a spark of inspiration. Wind Quest, his debut novel, is an oceanic tale designed to inspire deep...

January 26, 2021

Mizu introduces Ceramic Lined Cups and Tumblers, six new product styles, and an inspirational Ambassador Graphic Series for Fall 2021

Carlsbad, California, January 26th, 2021 - Mizu, the producer of reusable products for an adventure-rich lifestyle, announces the launch of its Fall 2021 product line – immediately available to retailers and businesses for pre-booking and available to ship to retail July 15th, 2021. The new line includes an innovative new...

January 26, 2021

PrimaLoft Expands Use of its High Performance PrimaLoft® Cross Core™ Technology with Increased Emphasis on Sustainability

LATHAM, N.Y. (January, 2021) -- PrimaLoft, Inc., a global leader in advanced material technology, is increasing the use of post-consumer recycled content in its high-performance PrimaLoft® Cross Core™ Series, which now includes a stretch version for freedom of movement. The Cross Core™ platform fuses existing PrimaLoft® fibers with next-generation materials....

January 26, 2021

Dragon Alliance Debuts New Women’s Sunglass Collection

SAN CLEMENTE, Calif., (Jan. 26, 2021) –Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, announces today its first sunglass collection designed with women in mind. After the release of the Aria frame in September 2020, the collection is bolstered for 2021...

January 26, 2021

Big Agnes Introduces Solution Dyed Fabric Tents and Sugarcane-Based Sleeping Pad

STEAMBOAT SPRINGS, Colo. (January 26, 2020) – Big Agnes, the award-winning outdoor equipment brand, recently announced multiple new products made from sustainably sourced materials unique to their categories. These products include a collection of nine of the company’s most popular ultralight tents, now constructed from solution-dyed fabrics, and sleeping pads...