December 7, 2020

Backcountry Access releases the Tracker4™, it’s new “workhorse” avalanche beacon

Boulder, Colo. (DECEMBER 7, 2020) — Backcountry Access (BCA) this month announced the release of its newest avalanche beacon the Tracker4™, for winter 2020/21. The design of the Tracker4 avalanche transceiver marks a new industry standard for transceiver durability and ease-of-use for those moments when every second counts. When asked...

December 4, 2020

Made in the Mitten – A Story of Snowboarding

(Holland, MI) Dec. 5 2020 -- New Holland Brewing of Holland, MI is partnering with Vermont-based iconic snowboard brand, Burton, to support director Zeppelin Zeerip’s new short film, Made in the Mitten. Harkening back to the original days of Snurfing, as popularized by inventor Sherman Poppen in 1965 in Muskegon,...

December 3, 2020

Amazon and YETI File Joint Lawsuit Against Counterfeiters

Amazon and YETI Coolers, LLC. jointly filed a lawsuit against two US-based individuals, Michael White and Karen White of San Diego, California, for counterfeiting YETI’s products. The defendants attempted to offer the infringing products in Amazon’s store, violating Amazon’s policies, YETI’s intellectual property rights, and the law. Amazon closed their...

December 3, 2020

PHOOZY Launches “Mask” for Phones to Protect Devices from Nasty Germs

CHARLOTTE, NC (Dec. 3, 2020): PHOOZY, maker of protective capsules for phones, tablets, and laptops, is launching the brand new Apollo II Series + Antimicrobial Thermal Capsule. This capsule, which is available at PHOOZY.com and on Amazon.com, gives consumers a daily solution to keep phones and their PHOOZY more hygienically...

December 3, 2020

Superfeet, Volumental and Fitstation by HP Expand State-of-the-Art Personalized Footwear Fitting Experience Globally

FERNDALE, Wash. (December 3, 2020) – Specialty sport retailer XXL with locations in Norway, Sweden, Finland and Austria, is bringing its customers the 3D personalized fit experience while in the U.S. Fleet Feet locations have integrated the technology with their in-store platform, fit id®. These addition of these locations bring...

December 2, 2020

This sustainable packaging solution could cut your company’s shipping waste by 96 percent

The reusable packaging service RePack helps companies reduce their carbon footprint while building brand affinity. RePack is the brainchild of Juha Mäkelä in Finland in 2011 in order to alleviate the waste generated by online shopping. SNEWS

December 2, 2020

Fenix Releases Holiday Gift Guide for Busy Holiday Shoppers

With the arrival of the holiday season, Fenix is pleased to announce its release of this year’s Holiday Gift Guide. This guide is designed to make holiday shopping with Fenix easier than ever by creating categories for every person on your holiday gift list. Whether it be gifts for him,...

December 2, 2020

Tour de France Champion Greg LeMond Launches New Carbon Fiber eBikes

KNOXVILLE, Tenn. - LeMond Bicycles, Inc. (https://lemond.com- “LeMond”), a company that encapsulates Greg LeMond’s legendary cycling career and 30 years of building the most game-changing innovations in cycling, is announcing the launch of its first models: eBikes that reflect the LeMond team’s meticulous approach to design, technology, and innovation. With...

December 2, 2020

New Action/Outdoor Brand ARTILECT Melds Art and Intelligence for Next Generation Performance Apparel

BOULDER, Colo. – December 2, 2020 – ARTILECT®, a new brand founded by an established team of professionals with decades of experience building outdoor brands, today announces its entry into the global marketplace and a sales network focused on partnering with select retailers for the 2021/22 season. ARTILECT was founded...

December 2, 2020

Yakima’s CBX Solar Cargo Box Named to TIME’s List of the 100 Best Inventions of 2020

LAKE OSWEGO, Ore. – TIME has released its list of the 100 best inventions of 2020 and has selected Yakima’s CBX Solar Cargo Box in the Outdoor category. TIME’s The 100 Best Inventions of 2020 selects products every year that showcase innovation, creativity, and change the way we live, work,...