January 12, 2021

New Outdoor Brand ARTILECT Hires Sonia Lunardon as Director of Technical Design and Development

BOULDER, Colo. - January 12, 2021 - ARTILECT®, a new action/outdoor brand, today announces that Sonia Lunardon has joined its team in the role of Director of Technical Design and Development. Lunardon joins Design Director Erica Cahn and co-founder and co-CEO Trent Bush on the growing ARTILECT design team. Lunardon,...

January 11, 2021

Merrell and Unlikely Hikers Launch Hiking Boot Collaboration Fit for Everyone

ROCKFORD, Mich. (January 11, 2021)— Merrell is proud to partner with Jenny Bruso and @UnlikelyHikers for the launch of their new hiking boot collaboration. Seeing a need to have more diversity represented in the outdoors, Jenny set out to build a community of hikers and adventurers of all shapes, sizes, genders,...

January 11, 2021

New Camp Share feature from Sēkr unlocks private land access for campers

SAN DIEGO (Jan. 11, 2021) – In its ongoing quest to open up the world of camping to anyone and everyone interested in adventure and exploring, Sēkr, creator of The Vanlife App, the only app to provide community connections and outdoor travel resources all-in-one, is excited to announce the introduction...

January 10, 2021

You Can Buy Yeti Coolers Designed by Grammy-Nominated Musicians

Musicians and visual artists decorated Yeti coolers that are being auctioned off to support live performance crews have been out of the job since the start of the pandemic. Gear Patrol

January 8, 2021

BCA releases Send and Return education videos focused on snowmobile-accessed skiing

Boulder, Colo. (JANUARY 7, 2021) — Backcountry Access (BCA) is releasing two avalanche education videos focusing on snowmobile-accessed backcountry skiing. These videos, targeted at new users, are well-timed with the explosion in popularity of snowmobiling and backcountry skiing prompted by Covid-19. The first video, “Getting the Goods Without Getting Buried”...

January 6, 2021

Airblaster Previews 21/22 Winter Collection

Portland, OR – Rider-owned and operated snowboarding apparel brand, Airblaster, announces the launch of its Winter 20/21 Collection which includes the new limited premium performance Sasquatch line, as well as Landform, an expanded collection of midlayers and versatile lifestyle pieces, and a continuation of Erik Leon’s mold-breaking signature line, offering...

January 5, 2021

Ascent Protein Brings Back a Fan-Favorite Flavor in Limited-Time-Only Release of Strawberry Native Fuel® Protein

DENVER, COLORADO - January 5, 2020 - This week, Ascent Protein announced a limited-time-only flavor release of their Native Fuel® Protein in Strawberry. Ascent previously released Strawberry in August 2020 and the flavor was so popular, they have brought it back again to kick off the start to the new...

January 4, 2021

How Arc’teryx parkas and Salomon hiking boots became high fashion

Urban guys are wearing technical outdoor gear from brands like Patagonia, And Wander and the North Face. They look like they could summit Everest—but they’re probably just running to Starbucks. WSJ [paywall]

January 4, 2021

Kitsbow Updates Face Mask with Double-Entry Filter Pocket Design

Old Fort, N.C.(January 4, 2021)— In March, premium cycling apparel manufacturer Kitsbow was among the first to commercially-produce reusable fabric face masks, and one of the very few to offer a HEPA-type filter. Today, the company announces a new safety update to its award-winning Kitsbow Face Mask, Reusable, HEPA Type,...

December 24, 2020

The Ski Company That Wants to Sell Fewer Skis

Season Equipment, the ski and snowboard company skier Eric Pollard and snowboarder Austin Smith, together with industry vets from Armada, K2, and Line, are launching and selling skis and boards which will change the footprint and life span of products - to break the cycle of buying new gear every...