November 3, 2020

Barebells Expands Line of Bestselling Protein Bars with Hazelnut & Nougat

LOS ANGELES (November 3, 2020) – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – has expanded their line of bestselling protein bars to welcome Hazelnut & Nougat, the brand’s sixth flavor profile to hit U.S. markets. Wrapped in milk chocolate with a creamy nougat center and...

November 3, 2020

Front Runner Outfitters Gives New Land Rover Defender an Aftermarket Upgrade

LOS ANGELES (Nov. 3, 2020) – Front Runner Outfitters (Front Runner), the South African-based adventure travel gear company, known for dependable, innovative, and thoughtfully designed overlanding and camping equipment, releases a roof rack option specifically for the new Land Rover Defender 110. Front Runner’s addition of the Land Rover New...

November 3, 2020

Primus Launches New Drinking Bottle Collection to Fit Fjällräven Kånken Backpack

LOUISVILLE, Colo. (Nov. 3, 2020) — Primus, the Swedish outdoor equipment brand known since 1892 for its innovative cooking products, is excited to announce the launch of its Klunken bottle collection, a series of insulated and non-insulated stainless-steel drinking bottles sized perfectly to fit the side pockets of the Fjällräven...

November 3, 2020

Breakthrough in Layering Technology: finetrack Launches Elemental Layer in North America

Vernon, British Columbia (November 3, 2020) – Zephyr Outdoors, exclusive distributor for finetrack in North America, officially announces that the long-awaited solution to chilly back sweat discomfort has arrived from across the Pacific. Made with finetrack’s innovative water-repellent textile, and worn under a high-performance base layer, the Elemental Layer efficiently...

October 29, 2020

Coalition Snow Partners with Brooklyn Bell for Rafiki Powder Ski Graphic Design

(Reno, NV — October 29, 2020) Women-owned and operated, Coalition Snow is proud to announce a paid partnership with graphic designer, illustrative artist and athlete Brooklyn Bell on their Made in the USA Rafiki Powder Ski. “Brooklyn has a unique style that people love, including all of us at Coalition...

October 28, 2020

REI Reports Increased Demand for Winter Gear

The pandemic has driven robust sales in outdoor equipment categories, and snow companies are hoping the trends continue for the winter. Sales of cross country skis and snowshoes are running three to four times above last year’s numbers. REI is also seeing increases in entry level winter gear. Read more...

October 28, 2020

Chrome Industries Launches new Storm Salute Commute Jacket

Chrome’s Storm Salute jacket is fully seam-taped and waterproof. Working hard to keep you dry, the Storm Salute Commute is constructed with 2.5 layer waterproof breathable stretch poly and includes upper back yoke ventilation. The stretch poly keeps you comfortable and the adjustable Storm Hood fits your helmet without slipping...

October 28, 2020

Whitewater Technology launches its debut paddle range featuring high performance paddles made with recycled carbon fiber & 5 year warranty

Today Whitewater Technology, a new entrant to the high performance paddlesports market launches its first 100% made-in-USA, recycled carbon fiber paddle range with an exclusive pre-sale on www.whitewater-technology.com. The range which features paddles for all disciplines had been designed by leading advanced materials engineer and whitewater kayaker Ollie Wainwright. Using...

October 28, 2020

Deuter Partners with Arrive Outdoors to Deliver Affordable Gear Rentals

LONGMONT, Colo. (Oct. 28, 2020) — Deuter, the global leader in technical backpacks, announces an exclusive partnership with Arrive Outdoors, the popular outdoor gear rental and experience company. As Deuter's exclusive vendor for rental, consumers can now rent Deuter backpacks from Arrive Outdoors rental platform to use for any adventure,...

October 28, 2020

Purist Announces Award-Winning New Insulated Scope Top – On Sale Now

Morgan Hill, CA - Innovative stainless steel bottle company, Purist, announced today that its new Scope top is on sale now, marking a continuation of the company’s focus on sleek design and functional performance that has already garnered national attention and acclaim. The new insulated Scope top is the ultimate...