November 16, 2020

Tread Labs Donates 2% of Profits to Black Voters Matter

Woburn, Mass. — On June 16, 2020, Massachusetts-based insole manufacturer Tread Labs committed to donating 2% of their profits from that day through Election Day to the organization Black Voters Matter. Black Voters Matter is an organization that strives to “increase power in marginalized, predominantly Black communities” through voting encouragement....

November 16, 2020

Project Outside Exceeds Fundraising Goal

ROANOKE, VA (Nov. 16, 2020) -- The Roanoke Outside Foundation has exceed its $100,000 goal for Project Outside raising $107,000. The campaign, launched in August, is the first of its kind and will fund the maintenance and development of outdoor assets and support outdoor-related businesses in the greater Roanoke Region...

November 12, 2020

Big City Mountaineers Announces Summit for Someone 2021 Fundraising Adventures

GOLDEN, Colo. (November 12, 2020) – Big City Mountaineers (BCM), a leading provider of outdoor experiences for youth from unfairly marginalized communities announces Summit for Someone 2021 fundraising campaign. The BCM Summit for Someone program gives everyone the opportunity to challenge themselves while helping to support the youth that BCM serves every year. Each...

November 10, 2020

Cascade Designs Continues Partnership with Big City Mountaineers for 2021

SEATTLE, Wash. (November 10, 2020) - Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, announces today a continued partnership with Big City Mountaineers (BCM), an organization committed to breaking down barriers to outdoor access for youth by providing free, fully-outfitted, and professionally-led...

November 9, 2020

Ascent Protein Launches Veterans Day Partnership with NFL’s Christian McCaffery

DENVER, COLORADO - November 9, 2020 - This week, Ascent Protein announced a joint Veterans Day Partnership with Christian McCaffrey’s charity arm, 22 and 54 Together, to support U.S. Veterans. From October 30th – Veterans Day (November 11, 2020), Ascent will be donating 20% of all profits toward Patriot PAWS,...

November 5, 2020

Climbing with Refugees: Mammut Becomes a Partner of the Non-Profit Organization Climbaid

United by their shared passion for mountain sports and climbing, MAMMUT and the Swiss non-profit organization ClimbAID are embarking on a partnership designed to allow people affected by war, poverty and displacement to discover the joy of climbing. This long-term cooperation will focus on the implementation of humanitarian projects in...

October 28, 2020

Electrolit Donates Nearly One Million Dollars in Hydration Beverages to Support COVID-19 Frontlines

CERRITOS, Calif. (October 28, 2020) – Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – has donated over $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second massive contribution to frontliners...

October 22, 2020

Adventure Ready Brands Announces ‘Adventure Ready Girls’ Initiative to Increase Girls’ Outdoor Participation

LITTLETON, N.H. (Oct. 22, 2020) — There is a double-digit gender gap in outdoor participation between boys and girls, and outdoor products company, Adventure Ready Brands will tackle this disparity by getting 1 million girls outside by 2025 through an initiative called Adventure Ready Girls. Adventure Ready Brands seeks to...

October 15, 2020

The North Face Puts $7 Million Toward Diversifying the Outdoors

The North Face, as part of its new global “Reset Normal” initiative, is pledging $7 million through the Explore Fund Council, a global fellowship program in partnership with Emmy winner screenwriter, producer, and actor Lena Waithe and climber and Academy Award winner director Jimmy Chin. Read more on The Cut.

October 15, 2020

Darby Communications and Status Forward Announce Socially-Driven 2021 Stand Up Initiative

Asheville, NC – Oct. 15, 2020 – Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits...