October 15, 2020

San Juan Mountains Association Brings Buzzword of Shared Stewardship to Life

Durango, CO - October 15, 2020 - As Americans head outside in droves to recreate safely during the COVID-19 pandemic, public lands have never been more popular–or more vulnerable to the impact of human visitors. But the San Juan Mountains Association (SJMA) has a plan for those human visitors, from age 6...

October 12, 2020

Member Companies of The Conservation Alliance Team Up to Protect Wild Places

Bend, Ore., October 12, 2020– A coalition of 14 companies have joined together to share their commitment to conservation by participating in The Conservation Alliance #WeKeepItWild campaign. From October 12-18, participating companies will donate five-percent of online sales to The Conservation Alliance. Funds raised during this campaign will help the...

October 8, 2020

Lizard Skins continues Outdoor Trail Grant Program in 2020

American Fork, Utah (October 8, 2020)— Lizard Skins, one of the industry leaders in cycling grips and road tape, is continuing its long history of supporting trail construction and maintenance. In the last two years, our grants have helped build and maintain trails at Brian Head Resort, Cumberland State Park,...

October 8, 2020

Headsweats Releases Exclusive Collection to Support Breast Cancer Awareness

BOULDER, Colo. (Oct. 8, 2020) – Headsweats, the leader in high performance apparel and headwear, has partnered with the science-based advocacy organization Breast Cancer Prevention Partners to raise funds for breast cancer awareness by donating 20% of the sale price from their new exclusive collection of hats and apparel. “Headsweats firmly...

October 7, 2020

Helly Hansen Launches LIFA® Face Masks, with All Profits in the U.S. Supporting The Conservation Alliance

BEND, Ore. (October 7, 2020)–Helly Hansen today announced a new initiative to support The Conservation Alliance with the launch of its new line of LIFA® face masks. All profits from U.S. sales of the new masks will directly support The Conservation Alliance, a coalition of companies committed to protecting North America’s...

October 5, 2020

James Niehues and Mad River Glen celebrate their partnership with the release of a new trail map and over $120,000 raised

Fayston, Vt. (Oct. 5, 2020)— Open Road Ski Company (openroadski.com) marked the end of their successful campaign in partnership with James Niehues (jamesniehues.com) and Mad River Glen (madriverglen.com) over the weekend, releasing a first look at the hand-painted trail map and raising a total of $121,327, surpassing their initial goal...

October 1, 2020

Outdoor Related Businesses Invest $950,000 to Secure Protections for Wild Places

BEND, Ore. (October 1, 2020) -The Conservation Alliance sent grants totaling $950,000 to organizations working to protect wild places throughout North America. Funding will help conservation groups secure new protections for remote wild lands and waters, and acquire close-to-home trails and open spaces. The Conservation Alliance works with 250 member...

October 1, 2020

Gerber Partners with Team Rubicon to Raise Funds for Wildfire Relief

Portland, Ore. (Oct. 1, 2020) – Gerber Gear, an industry-leading manufacturer of knives and multi-tools continues its partnership with Team Rubicon, a veteran-led non-profit organization whose primary mission is to provide disaster relief for underserved communities, to raise funds in an effort to support relief for the Pacific Northwest’s wildfires....

September 30, 2020

Outdoor brands work to keep voters safe in November

As the election approaches, a number of large outdoor companies are stepping up to help. Answering a call from Operation Vote Safe, companies like REI, Patagonia, and Outdoor Research have donated time, technological expertise, and thousands of units of PPE to polling places across the country. Read more on SNEWS.

August 26, 2020

SBT GRVL Raises $30K for Advocacy Partners Through SBT VRTL Ride Experience

STEAMBOAT SPRINGS, Colo., (August 26, 2020) –SBT GRVL, a world-class gravel bike experience presented by Canyon Bicycles, raised $30,000 dollars for its advocacy partners through its global virtual ride, SBT VRTL . This free community ride experience was held on Sunday, August 16. Leading up to SBT VRTL the SBT GRVL...