November 18, 2024

Fuel Goods and Team RunRun Join Forces to Support Athletes’ Goals with Personalized Coaching and Nutrition Solutions

Asheville, NC /OUTDOOR SPORTSWIRE/ - Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, and Team RunRun, the leading online platform connecting athletes with expert coaches, proudly announce a strategic partnership aimed at empowering runners with resources to help them reach their goals. Through this...

October 8, 2024

Bioidentical Ketone Drink Brand Kenetik Announces Alliance with Life Time; New Presenting Sponsor of Iconic Life Time Leadville Trail 100 MTB

MARYLAND /OUTDOOR SPORTSWIRE —  Kenetik, the brand behind the world’s first bioidentical ketone drinks today announced a strategic alliance designed to drive innovation in athletic performance and holistic wellness through a variety of high-impact sponsorships and promotions with Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand. As part...

September 10, 2024

Award-Winning Epic Water Filters Taps Meteorite PR As Firm of Record

Boulder, CO /OUTDOOR SPORTSWIRE/ - Epic Water Filters, the developers of a series of acclaimed U.S.A.-made water filters, pitchers and accessories designed to remove bacteria and PFAS forever chemicals from domestic tap water, announced today that it has named Colorado-based Meteorite PR as its public relations firm of record as...

August 21, 2024

Introducing ADDRA Labs™: New Line of High Performance Sports Nutrition Products That Support Endurance Athletes

New York, NY 8/21/24 /OUTDOOR SPORTSWIRE/ - ADDRA Labs™, an innovative new sports nutrition brand, introduces their brand-new ADDRA High Performance Protein Bars. ADDRA Labs™ aims to address an underserved area of endurance sports nutrition: targeted protein consumption for muscle recovery, repair, and remodeling. ADDRA High Performance Protein Bars were...

June 25, 2024

Tailwind Nutrition Launches Blueberry Lemonade Endurance Fuel

DURANGO, Colo. [June 25, 2024] /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes that is backed by science, is proud to introduce its latest limited edition flavor—Blueberry Lemonade Endurance Fuel. Inspired by the cycling community and developed in partnership with The...

June 19, 2024

Team USA Mountain Bike athlete, Riley Amos, joins forces with ketone beverage brand, Kenetik

MARYLAND (June 19, 2024) /OUTDOOR SPORTSWIRE/ - Mountain bike phenom Riley Amos and Kenetik, the brand behind the world’s first bioidentical ketone drinks, announce a partnership for 2024. This collaboration marks a significant step forward in redefining training approaches for elite athletes, combining cutting-edge nutrition with exceptional talent to push...

June 18, 2024

Skratch Labs Bolsters International Presence with European Headquarters and Distribution Facility

June 18, 2024 — Boulder, CO /OUTDOOR SPORTSWIRE/ – Skratch Labs, the Boulder, CO-based leader in performance nutrition, expands its distribution network to Europe. The new distribution capabilities enable Skratch Labs Europe to serve endurance sports retailers across the continent and establish Skratch’s direct-to-consumer online sales capabilities through their new...

June 11, 2024

Tailwind Nutrition Welcomes Carter Shae as Director of Finance

Durango, Colo. (June 11, 2024) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has recruited Carter Shae as Director of Finance. Shae was named among “Top 25 CFOs in Consumer Products” for 2023 by Finance and Investing. He brings with him...

May 20, 2024

Tailwind Nutrition Dauwaltermelon Endurance Fuel returns, for keeps

DURANGO, Colo. [May 20, 2024] /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is re-introducing its popular Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by Tailwind Nutrition athlete and 2023’s Triple Crown-winning Ultrarunner, Courtney Dauwalter. First introduced in spring 2023 as a limited...

May 9, 2024

Student-Athletes’ Data-Driven Nutrition Box from Fuel Goods Sold Out in 15 Minutes

Asheville, NC/OUTDOOR SPORTSWIRE/ –Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, is proud of its continued expansion and reach into diverse demographics through its partnership with MarketPryce, a leading online marketplace that connects student-athletes with brands. To celebrate National Student-athlete Day (NSAD) on...