May 1, 2024

Backpacker Pantry aims to elevate the backpacking meals and nutrition category with the introduction of Backpacking Nutrition Week

Boulder, Colo. (May 1, 2024)/OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces Backpacking Nutrition Week, a week-long holiday aimed at elevating the importance and awareness of backpacking food and nutrition among camping enthusiasts. Starting today, May 1 through May 6, the industry is encouraged...

April 29, 2024

Tailwind Nutrition Welcomes Kristen Flemington as VP of Marketing

Durango, Colo. (April 29, 2024) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, is stoked to introduce Kristen Flemington as Vice President of Marketing. Kristen hails from Ashland, Oregon. She joins Tailwind after four years in marketing at Dutch Bros Coffee...

April 26, 2024

GU Energy Labs Celebrates Most Successful GU Gives Energy Gel Partnership in its History

BERKELEY, Calif. /OUTDOOR SPORTSWIRE/ – This April, GU Energy Labs’ philanthropic GU Gives program is celebrating a historic first year of partnership with the Indigenous advocacy organization Rising Hearts. Last March, GU launched the special edition Raspberry Lemonade Energy Gel, with proceeds from its sale to benefit Rising Hearts’ Running...

April 25, 2024

Shār Joins Elite Ranks of Certified B Corporations™ Champions of Positive Change

/OUTDOOR SPORTSWIRE/ – Shār is thrilled to announce it has been named a Certified B Corporation™, officially joining the global movement of B Corps™. As a for-profit company dedicated to using business as a force for good, Shār has successfully met the highly verified standards of social and environmental performance,...

April 17, 2024

Skratch Labs Named 2024 Nutrition Sponsor of Iconic Leadville Race Series

April, 2024—Boulder, CO/OUTDOOR SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes be better, is thrilled to announce it is the nutrition sponsor of Life Time’s Leadville Race Series. This collaboration is set to significantly enhance the nutrition education and fueling options available to athletes leading up...

April 10, 2024

King Oscar to Showcase Premium Products at Norwegian Seafood Summit Alongside His Royal Highness Crown Prince Haakon of Norway

San Diego, Calif. (April, 2024)/OUTDOOR SPORTSWIRE/ – King Oscar, the legendary Norwegian seafood producer, is set to make waves at the Norwegian Seafood Council’s upcoming Norwegian Seafood Summit in San Francisco and Seattle. King Oscar will attend alongside His Royal Highness the Crown Prince Haakon of Norway and key Norwegian and...

April 2, 2024

Tailwind Nutrition & Big City Mountaineers head into ‘The Grape Outdoors’ with collaboration Endurance Fuel flavor

DURANGO, Colo. [April 2, 2024] /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched The Grape Outdoors, a limited edition flavor of Tailwind Endurance Fuel that benefits Big City Mountaineers (BCM), a non-profit that provides transformative experiences through connections to...

April 1, 2024

Spring Edition of Runner and RiderBox Available Exclusively at Fuel Goods

April 1, 2024—Asheville, NC /OUTDOOR SPORTSWIRE/ –Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, proudly announces its exclusive release of the Spring Edition Runner and RiderBox. Featuring several new-to-market products from the industry’s top brands, the Spring Edition boxes will also include a...

March 13, 2024

Gourmet adventure meal company, Backpacker’s Pantry, announces new meals for Spring 2024

Boulder, Colo. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces five new delicious freeze-dried entrees for Spring 2024. The assortment includes comfort classics and new meals offering international flair. Having a long history in freeze-dried food manufacturing, the company leans on its...

March 12, 2024

GU Energy Labs announces Hebah Hefzy and Ngugi Kihara to run WSER

/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the selection of ultra-runners Hebah Hefzy and Ngugi Kihara for the brand’s two sponsor entries for the 2024 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late June. Hefzy and Kihara both represent...