May 14, 2024

Wild Rye Grows Its Team with Four New Strategic Hires

Sun Valley, ID (May 14, 2024) /OUTDOOR SPORTSWIRE/ - Wild Rye, the premiere outdoor and active lifestyle apparel brand for and by women, is excited to announce four new additions to the brand's quickly growing team, including a fractional marketing director, product development associate, eCommerce and digital merchandising manager, and...

May 14, 2024

Mountain Hardwear Wants You to Be Sun Wise: Launches New Sun Protection Apparel and Partnership with The Skin Cancer Foundation

Richmond, Calif. [May 14, 2024] /OUTDOOR SPORTSWIRE/ - Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders, and outdoor athletes, today announced new additions to its sun protection line of apparel, as well as a new partnership with The Skin Cancer Foundation. Since 1979, The...

May 14, 2024

Beat the Heat (and Rain!) This Summer with Life Intents’® New Umbrah Shade Canopy

Portland, Oregon (May 14, 2024) /OUTDOOR SPORTSWIRE/ - Say goodbye to sunburn and hello to ultimate outdoor comfort with the launch of Life Intents' game-changing Umbrah sun canopy tent. This innovative portable shade structure is unlike anything on the market, offering a massive 18-foot diameter canopy that provides ample space...

May 13, 2024

Burris Optics Partners with Locally, Leading Online-to-Offline Shopping Solution, for Dealer Locator

GREELEY, Colo. (May 13, 2024) /OUTDOOR SPORTSWIRE/ - Burris Optics, a leader in sporting optics innovation and technology, today announced it has partnered with Locally, the leading technology provider bridging online and offline retail, not only to provide retail customers a way to find the Burris dealer nearest to them,...

May 13, 2024

Light Up the Night in Style with the Fire Lily

May 13, 2024 / Washington, DC/OUTDOOR SPORTSWIRE/ – Matt McEntee, a DC maker, launched his inaugural Kickstarter campaign on May 13 for the Fire Lily, a sculptural fire stand that breaks down and packs flat. The Fire Lily is easy to set up and stow and makes a safe fire everywhere...

May 13, 2024

Nite Ize Announces Expands Retail Engagement Strategy Boosting Regional Representation

BOULDER – May 13, 2024 /OUTDOOR SPORTSWIRE/ – Nite Ize®, a leading manufacturer of solution-based products, today announced it is expanding its retail engagement strategy retaining two new sales rep groups solidifying its commitment to serving diverse specialty markets. Effective immediately, Nite Ize is partnering with Action Sports Inc. in North...

May 13, 2024

Grassroots Outdoor Alliance welcomes Helly Hansen to national vendor partner network

CODY, WYOMING (May 13, 2024) /OUTDOOR SPORTSWIRE/ – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this spring welcomes Helly Hansen to their national vendor partner network. As a new vendor partner, Helly Hansen will enjoy its first event as members at...

May 10, 2024

Superfeet Welcomes Kathryn McKenzie as New Chief Financial Officer

FERNDALE, Wash. (May 10, 2024)/OUTDOOR SPORTSWIRE/ – Superfeet, the global insole leader, proudly announces the appointment of Kathryn McKenzie as its new Chief Financial Officer (CFO). With a distinguished background financial and strategic leadership, McKenzie joins Superfeet to spearhead the company's financial strategies. McKenzie will play a crucial role in activating...

May 10, 2024

Outdoor Retailer Debuts Media Panel At Summer 2024: “Navigating Today’s Chaotic Media Landscape

SAN JUAN CAPISTRANO, California /OUTDOOR SPORTSWIRE/ – Outdoor Retailer, the premier U.S. gathering and business event for the outdoor industry, today announced it will host a media panel, “Navigating Today’s Chaotic Media Landscape,” during the upcoming summer show. Panelists include editors from Gear Patrol, Rolling Stone, WIRED, and contributors to...

May 9, 2024

KUIU’s Latest Conservation Direct Initiative Leads On-the-Ground Conservation

May 9, 2024 -- Dixon, CA /OUTDOOR SPORTSWIRE/ - KUIU, the leading manufacturer of high-performance hunting apparel and gear, proudly announces its ninth Conservation Direct translocation initiative. In collaboration with the Nevada Department of Wildlife (NDOW) and Nevada Bighorns Unlimited (NBU), Conservation Direct reintroduced eighteen California bighorn sheep to the...