PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 17, 2024
Outdoor Industry Association (OIA) Applauds GSP Reform Act Successfully Passing House Committee
Wednesday, April 17, 2024 /OUTDOOR SPORTSWIRE/ – Following the successful House markup of the Generalized System of Preferences (GSP) Reform Act (H.R. 7986), Outdoor Industry Association (OIA) extends its full support to this pivotal legislation introduced by House Ways & Means Trade Subcommittee Chairman Adrian Smith. OIA recognizes this bill...
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April 17, 2024
Today on Forever Chemicals—Bonus Episode with Robert Bilott, Famed Attorney Who Sued DuPont and Alerted the Country to a Global Crisis
[Wenachee, WA—April 17, 2024] /OUTDOOR SPORTSWIRE/ - Today, in honor of Earth Month, the creators of the Outdoor Minimalist book and podcast sit down for a bonus episode with famed attorney, Robert Bilott. Known as the lawyer who became DuPont’s worst nightmare after suing the chemical company for dumping PFAS-contaminated...
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April 17, 2024
Skratch Labs Named 2024 Nutrition Sponsor of Iconic Leadville Race Series
April, 2024—Boulder, CO/OUTDOOR SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes be better, is thrilled to announce it is the nutrition sponsor of Life Time’s Leadville Race Series. This collaboration is set to significantly enhance the nutrition education and fueling options available to athletes leading up...
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April 17, 2024
Backpacker’s Pantry joins the spring 2024 ‘Keep it Wild’ campaign to support conservation efforts
Boulder, Colo. (April 17, 2024) /OUTDOOR SPORTSWIRE/ - Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces its participation in the Spring 2024 Keep it Wild campaign. Organized by The Conservation Alliance (TCA), the week-long initiative aims to raise awareness and funds for the protection of wild...
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April 17, 2024
King Oscar and His Royal Highness the Crown Prince Haakon of Norway Work to Improve the Norwegian Seafood Industry
San Diego, Calif. (April 17, 2024) /OUTDOOR SPORTSWIRE/ - King Oscar, the legendary Norwegian seafood producer, attended the Norwegian Seafood Summit in San Francisco this week, and worked alongside other industry stakeholders to improve the seafood industry. As part of the conference, King Oscar’s US leadership team lead by Bjørn Nordvik,...
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April 16, 2024
Salsa Cycles Showcases eBike Collection at the 2024 Sea Otter Classic
BLOOMINGTON, Minn. [April 16, 2024] /OUTDOOR SPORTSWIRE/ - Salsa Cycles, manufacturer of industry-leading gravel and mountain bikes, will be attending the 2024 Sea Otter Classic with its new lineup of eBikes. After announcing the collection last month with the launch of the eGravel bikes into retailers, Salsa is excited to...
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April 16, 2024
IMBOX Protection, Global Footwear Protection Leader, Accelerates U.S. Growth for 2024 Building on Success in 33 Countries Performing 150 Million Treatments to Date
DENMARK (Apr. 16, 2024)/OUTDOOR SPORTSWIRE/ – IMBOX Protection, the world's only in-store footwear protection technology, is prioritizing U.S. growth as part of its global expansion plans for 2024 building on its success in 33 countries and reaching a milestone of performing 150 million treatments since the company’s founding. IMBOX Protection treatments...
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April 16, 2024
Gates to Award 100K Euros to the First World Cup Mountain Bike Downhill Win on a Gates Belt-Driven Bike
DENVER, April, 2024 /OUTDOOR SPORTSWIRE/ – Gates (NYSE: GTES), a global provider of innovative highly engineered power transmission and fluid power solutions – and pioneer in belt-driven micromobility – has raised the stakes for mountain bike racers around the world. Gates announced a massive €100,000 belted purse for the first...
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April 16, 2024
BRANWYN Performance Innerwear Debuts the Essential Racerback Bra
Bend, OR – April 16, 2024 /OUTDOOR SPORTSWIRE/ – BRANWYN Performance Innerwear, the only ethical, sustainable, and next-to-body Performance Innerwear made by and for active women, proudly unveils the Essential Racerback Bra, engineered with a seamless Merino construction to provide unparalleled comfort and support for women on the move. After...
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April 16, 2024
Norrøna Announces New Membership with Non-Profit Fair Wear Foundation
OSLO, Norway (April 16, 2024) /OUTDOOR SPORTSWIRE/ – Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced its new membership with non-profit organization Fair Wear Foundation. The Fair Wear membership is a key step toward the sustainability targets outlined in its Norrøna 2029 Roadmap, which...