PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 12, 2024
Caterpy Laces Secures SIMBOL Communications as PR Agency of Record
Orlando, Florida (March 12, 2024)/OUTDOOR SPORTSWIRE/ – Caterpy Group Inc., the pioneering brand already well known in the running world for its unique, patented no-tie elastic laces – which convert any laceable shoe into a step-in, no-tie shoe, while also improving lacing security, blood flow and overall comfort – has chosen...
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March 12, 2024
Thousand Answers the Call of Parents, Launches Toddler Helmet
Los Angeles (March 12, 2024)/OUTDOOR SPORTSWIRE/ – Thousand, the urban mobility brand creating vintage-inspired helmets and safety accessories, is proud to announce the launch of its Toddler Helmet. At the overwhelming request of its dedicated shoppers, the urban mobility brand is unveiling a helmet for ages 1+ to support family rides...
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March 12, 2024
Black Diamond Equipment Appoints Kasey Jarvis as Creative Director for the Brand
SALT LAKE CITY, UT (March 12, 2024) /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, has appointed Kasey Jarvis as Creative Director for the Brand. “We are excited to announce that Kasey is coming back to Black...
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March 12, 2024
GU Energy Labs announces Hebah Hefzy and Ngugi Kihara to run WSER
/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the selection of ultra-runners Hebah Hefzy and Ngugi Kihara for the brand’s two sponsor entries for the 2024 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late June. Hefzy and Kihara both represent...
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March 12, 2024
Mountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team
Richmond, Calif. [March 12, 2024] /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...
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March 12, 2024
Idea Ranch to Spearhead Innovative Brand Strategy as Husky Liners’ New Agency of Record
TULSA, OK /OUTDOOR SPORTSWIRE/ – Husky Liners, the original manufacturer of custom-fit vehicle floor liners and a renowned RealTruck brand, proudly announces its partnership with Idea Ranch as its Agency of Record. This strategic move will utilize Idea Ranch's expertise in brand strategy, creative storytelling, and its community development service,...
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March 12, 2024
Camp Curious: Two-Thirds of Americans Say They Want to Camp in Next 3 Years
PORTLAND, Ore., March 12, 2024 /OUTDOOR SPORTSWIRE/ – The Dyrt, the No. 1 app for camping availability, photos and reviews, has found that nearly two out of three Americans say they are at least somewhat interested in camping in the next three years. Last year 84.8 million people — about...
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March 11, 2024
BOTE’s New Rider Series Redefines the Hybrid SUP Experience
MIRAMAR BEACH, Fla. - March 11, 2024 - BOTE (https://www.boteboard.com), the longstanding leader of innovation in the paddle board, kayak, and water lifestyle space, today rolls out its new Rider Series, inflatable platforms that redefine the hybrid SUP experience, enabling anyone to stand-up paddle or sit down kayak depending on...
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March 11, 2024
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Durango, Colo. (Mar. 11, 2024) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The...
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March 11, 2024
melin Announces Official Headwear Partnership with Aspen Skiing Company
March 11, 2024 (San Clemente, CA) /OUTDOOR SPORTSWIRE/ – melin, makers of the world’s most premium headwear formalize partnership with Aspen Skiing Company, one of the world’s most premium ski resort destinations as the official headwear partner. This exciting collaboration brings together two industry leaders committed to excellence in performance...