PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 18, 2024
Dirt Road Holdings Acquires Justin Cook Management
/OUTDOOR SPORTSWIRE/ – Nashville, TN - Dirt Road Holdings, a leading investment firm with a focus on the entertainment and media sectors, is pleased to announce the acquisition of Justin Cook Management, a prominent talent management company known for its innovative approach and successful track record in the outdoor and...
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March 15, 2024
NNormal is launching Tomir 2.0, the new and improved version of its shoe, after listening to community feedback
/OUTDOOR SPORTSWIRE/ - NNormal is launching Tomir 2.0, the new and improved version of its shoe, after listening to community feedback. The Tomir 2.0 is the result of NNormal’s commitment to its community. It features significant durability, geometry and cushioning improvements. NNormal, the sports gear brand founded by Kilian Jornet...
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March 15, 2024
Outside Announces New Not-To-Miss Experiences for June’s Inaugural Outside Festival
DENVER, CO /OUTDOOR SPORTSWIRE/ - Outside announced today new experiences that are on tap for the Outside Festival making it one of the summer’s most anticipated events taking over Denver’s downtown, June 1-2. On top of an already robust music lineup with Thundercat, Lettuce, and Say She She on Saturday,...
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March 15, 2024
Payntr Golf and Carbitex Unveil the X TRAINER XC 001: A Game-changing Versatile Training Shoe With Cutting-edge Technology
Portland, OR /OUTDOOR SPORTSWIRE/ - PAYNTR Golf, the leading innovator in golf footwear, today announces the launch of its latest creation and new product category, the X TRAINER XC 001 in partnership with Carbitex, a leading materials partner to top global brands in the performance footwear market. Designed to provide...
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March 14, 2024
Questival is Back, Now on College Campuses
Salt Lake City, UT. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is announcing the return of Questival: a 24-hour adventure race where teams of up to 6 students will complete challenges and create memories for a lifetime. With a renewed focus for 2024, Cotopaxi will...
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March 14, 2024
Smith Unveils New Trail-Focused Payroll Helmet
PORTLAND, OREGON (Spring 2024) /OUTDOOR SPORTSWIRE/ – Drop into banked corners and roll flowy singletracks with confidence in the new Payroll helmet from Smith. The half shell design offers complete coverage and the most advanced protection technologies for enduro, trail, and e-MTB rides. The lightweight in-mold construction houses internal zonal...
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March 14, 2024
A Legend Remastered: Costa Sunglasses Unveils Grand Catalina
JUPITER, Fla. (Mar. 14, 2024)/OUTDOOR SPORTSWIRE/ – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, announces today the revitalization of one of its most beloved frames, Grand Catalina. A true brand icon initially introduced in the 80s, Grand Catalina’s original retro design pays homage to the brand’s 40...
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March 14, 2024
Sea to Summit Unveils Cutting-Edge Sleep and Camp Kitchen Product Collections for 2024
Boulder, CO (March 14, 2023) /OUTDOOR SPORTSWIRE/ - Sea to Summit, the award-winning global manufacturer of adventure equipment, is excited to announce their new 2024 product launch. The milestone unveiling of their new sleeping bag and liner categories, alongside three redesigned, award-winning camp kitchen ranges, highlights Sea to Summit's commitment...
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March 14, 2024
Chums And Non-Profit Fish For Change Collaborate On Scholarship Partnership
Ketchum, ID /OUTDOOR SPORTSWIRE/ - Chums is entering a scholarship partnership with Fish For Change, a 501(c)(3) non-profit dedicated to sending underprivileged kids on destination fly fishing trips with the purpose of fostering responsible global citizenship through experiential learning. Founded on the Colorado River more than 40 years ago, Chums...
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March 13, 2024
Minus33 launches Merino takeback program to support search and rescue groups nationwide
ASHLAND, NH /OUTDOOR SPORTSWIRE/ - Minus33 Merino Wool Company is offering 25% off vouchers to customers who return their used Merino layers to be repurposed into Search And Rescue (SAR) Warming Kits. In response to a surge of rescues across the country, Minus33 is reaching out for help in meeting...