March 12, 2024

Kahtoola Partners with Trek for Trevor Foundation to Promote Hiker Safety on the Pacific Crest Trail

Flagstaff, Ariz. (March 12, 2024) /OUTDOOR SPORTSWIRE/ – In a continuous effort to improve hiker safety along the Pacific Crest Trail (PCT), Kahtoola has partnered with the Trek for Trevor foundation alongside Nomad Ventures and the Fowler-O’Sullivan Foundation to support the Trevor Spikes Program for its fourth year. Named in...

March 12, 2024

Vasque Unveils the Re:connect NOW

Red Wing, MN, March 12, 2024/OUTDOOR SPORTSWIRE/ – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, proudly introduces its latest innovation: Re:connect NOW. This addition to the Re:connect Collection embodies Vasque's ethos of bringing the benefits of nature to everyday life. The...

March 12, 2024

Caterpy Laces Secures SIMBOL Communications as PR Agency of Record

Orlando, Florida (March 12, 2024)/OUTDOOR SPORTSWIRE/ – Caterpy Group Inc., the pioneering brand already well known in the running world for its unique, patented no-tie elastic laces – which convert any laceable shoe into a step-in, no-tie shoe, while also improving lacing security, blood flow and overall comfort – has chosen...

March 12, 2024

Thousand Answers the Call of Parents, Launches Toddler Helmet

Los Angeles (March 12, 2024)/OUTDOOR SPORTSWIRE/ – Thousand, the urban mobility brand creating vintage-inspired helmets and safety accessories, is proud to announce the launch of its Toddler Helmet. At the overwhelming request of its dedicated shoppers, the urban mobility brand is unveiling a helmet for ages 1+ to support family rides...

March 12, 2024

Black Diamond Equipment Appoints Kasey Jarvis as Creative Director for the Brand

SALT LAKE CITY, UT (March 12, 2024) /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment, Ltd., a leading manufacturer and distributor of innovative, high performance outdoor equipment, apparel and footwear, has appointed Kasey Jarvis as Creative Director for the Brand. “We are excited to announce that Kasey is coming back to Black...

March 12, 2024

GU Energy Labs announces Hebah Hefzy and Ngugi Kihara to run WSER

/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the selection of ultra-runners Hebah Hefzy and Ngugi Kihara for the brand’s two sponsor entries for the 2024 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late June. Hefzy and Kihara both represent...

March 12, 2024

Mountain Hardwear Announces New Additions to Its 2024 Athlete And Ambassador Team

Richmond, Calif. [March 12, 2024] /OUTDOOR SPORTSWIRE/ – Mountain Hardwear, a leader in high-performance equipment and apparel for climbers, mountaineers, skiers, snowboarders and outdoor athletes, is continuously driven by its team of athletes and ambassadors to make the highest performing gear for the most extreme conditions. The brand added four...

March 12, 2024

Idea Ranch to Spearhead Innovative Brand Strategy as Husky Liners’ New Agency of Record

TULSA, OK /OUTDOOR SPORTSWIRE/ – Husky Liners, the original manufacturer of custom-fit vehicle floor liners and a renowned RealTruck brand, proudly announces its partnership with Idea Ranch as its Agency of Record. This strategic move will utilize Idea Ranch's expertise in brand strategy, creative storytelling, and its community development service,...

March 12, 2024

Camp Curious: Two-Thirds of Americans Say They Want to Camp in Next 3 Years

PORTLAND, Ore., March 12, 2024 /OUTDOOR SPORTSWIRE/ – The Dyrt, the No. 1 app for camping availability, photos and reviews, has found that nearly two out of three Americans say they are at least somewhat interested in camping in the next three years. Last year 84.8 million people — about...

March 11, 2024

BOTE’s New Rider Series Redefines the Hybrid SUP Experience

MIRAMAR BEACH, Fla. - March 11, 2024 - BOTE (https://www.boteboard.com), the longstanding leader of innovation in the paddle board, kayak, and water lifestyle space, today rolls out its new Rider Series, inflatable platforms that redefine the hybrid SUP experience, enabling anyone to stand-up paddle or sit down kayak depending on...