PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 22, 2024
Ultimate Direction Announces its 2024 Athlete Team Roster
BOULDER /OUTDOOR SPORTSWIRE/ – Ultimate Direction, the leader in innovative hydration solutions products for self-propelled athletes of all disciplines, is pleased to announce its 2024 athlete team roster. Celebrating the unique pursuits and interests in the sport of running, fastpacking, and setting FKTs, the brand has selected 18 athletes who are...
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February 22, 2024
National Park Trust and Edison International Announce the 2024 Southern California Kids to Parks Grant Program Recipients
Washington, DC (February 22, 2024) /OUTDOOR SPORTSWIRE/ - National Park Trust, in partnership with Edison International, is pleased to announce the 2024 grantees of the first Southern California Kids to Parks Grant Program, which is designed to connect third through eighth graders at Title I schools in southern California to...
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February 21, 2024
National Forest Foundation (NFF) President and CEO, Mary Mitsos to transition out ahead of the next phase of the organization’s growth.
Missoula, MT., Feb. 21, 2023 /OUTDOOR SPORTSWIRE/ - Today, the National Forest Foundation (NFF), the only congressionally chartered non-profit for the United States Forest Service (USFS), announced that its President and CEO, Mary Mitsos, will step down from her role as the organization embarks on its next phase of growth....
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February 21, 2024
Vvolt’s Slice Lite is the Ultimate Everyday Utility Bike
PORTLAND, Ore. /OUTDOOR SPORTSWIRE/ - Vvolt, a company focused on making e-transportation the most common form of mobility, today introduces the Slice Lite, a super adjustable electric utility bike offering a sleek design and easy handling with or without a load. Since its inception, Vvolt has focused on designing and building...
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February 21, 2024
K2 Names the Sideways Life as PR Agency of Record For K2 Ski
Seattle, WA /OUTDOOR SPORTSWIRE/ - K2, the original American Ski and Snowboard Brand, has named The Sideways Life as its public relations agency of record for K2 skis and boots. The Sideways Life will support K2’s brand and product communications beginning with the launch of its new collection for the...
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February 21, 2024
GORE-TEX Kahtoola Uphill Event Sets New Milestones, Raising Over $77,000 for Environmental Education
Flagstaff, Ariz. (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – Kahtoola is thrilled to announce that its 17th annual GORE-TEX Kahtoola Uphill event, held on February 10, 2024, has once again surpassed previous records, raising over $77,000 for local nonprofit Friends of Camp Colton’s environmental education programs. This year's event at Arizona Snowbowl saw...
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February 21, 2024
Norrøna Ambassador Sets World Record for the Fastest Trek to the South Pole
OSLO (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna ambassador and French polar explorer Vincent Colliard has set a new world record for the fastest solo and unsupported trek to the South Pole from Hercules Inlet. He covered 1140km in 22 days, 6 hours and 8 minutes, breaking the previous world record by almost...
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February 21, 2024
P448 Debuts P448 x Vibram, Featuring Vibram Ecostep Natural Soles with 90% Natural Biobased Elements
NEW YORK CITY (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – P448, the Italian streetwear brand known for its master artisans and hand craftsmanship, is partnering with Vibram, the leader in high-performance soles for outdoor, recreational, work and fashion footwear, to debut the P448 x Vibram Eco-Friendly capsule February 21, 2024. Part of its Project...
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February 21, 2024
MSR launches Paradigm bindings on Explore Series snowshoes for Fall 2024
Seattle, Wash. /OUTDOOR SPORTSWIRE/ – Today, Mountain Safety Research (MSR) announces the launch of new ParadigmTM bindings on their Explore Series snowshoes, as well as new colorways, available Fall of 2024. The Explore Series snowshoes are designed for intermediate to advanced-level snowshoers exploring intermediate to technical, variable terrain, in addition to...
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February 20, 2024
Costa Sunglasses unveils 580 Gold: Dive into a world of clarity and adventure
JUPITER, Fla. (February 20, 2024)/OUTDOOR SPORTSWIRE/ – For more than 40 years, Costa Sunglasses has delivered on its mission to create the highest standard in lens technology for the ultimate advantage on the water. Today, the manufacturer of the first color-enhancing all-polarized glass sunglass lens continues to elevate its innovative lens technology...