February 28, 2024

Aspen Chamber Resort Association Partners with Backbone

ASPEN, Colo. /OUTDOOR SPORTSWIRE/ – The Aspen Chamber Resort Association (ACRA), has retained Backbone, one of the country’s leading active lifestyle marketing agencies, with clients including Yeti, Smartwool, Black Diamond, Thule and more. With its headquarters in nearby Carbondale, Backbone will support ACRA’s public relations and communication strategy. “Aspen Chamber Resort...

February 28, 2024

Outdoor Prolink Bolsters Canadian Brands, adding Industry Leaders: Big Agnes, La Sportiva and Rab

BOULDER, Colo., (Feb 28, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Prolink, the leading pro purchase program for outdoor industry professionals, is thrilled to expand its offerings with six new brands for its Canadian members. This development underscores Outdoor Prolink's dedication to equipping outdoor professionals with top-notch, accessible gear, encouraging their dedication to the...

February 28, 2024

ROKA Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr

Austin, TX (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ - ROKA, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase ROKA's commitment to...

February 28, 2024

The adidas Originals OR0090 Sunglasses Blend Street and Sport

/OUTDOOR SPORTSWIRE/ - adidas Originals introduces the unisex OR0090 sunglasses, a stylish square acetate frame with fluid soul and a fusion of sports-inspired design and fashion-forward style. The OR0090 style is characterized by ultra-bold temples laser-engraved with the iconic adidas Trefoil, and the temple tips feature colorful enameled trim. Effortlessly...

February 28, 2024

Outdoor Diversity Alliance and Outdoor Recreation Roundtable Launch New Outdoor Pathway Scholarship Program

Richmond, Calif. (Feb. 28, 2024) - The Outdoor Diversity Alliance (ODA) and Outdoor Recreation Roundtable’s (ORR) Together Outdoors (TO) initiative are partnering to launch a new program designed to connect students from underrepresented communities to outdoor and environmental professions. The Outdoor Pathway Scholarship will provide students with $5000 in scholarship...

February 28, 2024

Rab Becomes Official Sponsor of The Alpine Club of Canada’s Hut Network

Montreal, Canada (Feb. 28, 2024) /OUTDOOR SPORTSWIRE/ - Rab Equipment, industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has become an official sponsor of The Alpine Club of Canada, a renowned non-profit organization with a rich heritage...

February 27, 2024

SCARPA embarks on third year of athlete mentorship initiative

BOULDER, Colo. (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – SCARPA, the leading manufacturer of footwear for performance mountain sports, this month launches the third year of its successful SCARPA Athlete Mentorship Initiative (SAMI). Based on a commitment to supporting athlete growth and helping to create a more inclusive and diverse outdoor community, SAMI...

February 27, 2024

Inspirational New Ski Documentary Trailblazer Set For Debut at No Man’s Land Film Festival

Park City, Utah - (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – Jackson Hole-based film company KGB Productions announced today that its latest film Trailblazer, a highly anticipated documentary that follows the Olympic journey of American skier Megan McJames, will be featured as an official selection for the No Man’s Land Film Festival World...

February 27, 2024

BUFF® Releases NEW National Parks Collection

SANTA ROSA, California (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – BUFF, a world leader in headwear and neckwear for outdoor enthusiasts, announces its new National Parks Collection, designed by Northwest based artist Gretchen Leggitt. The collection features seven custom CoolNet UV neck tubes with artwork of Zion, Yosemite, Rocky Mountain, Glacier, Grand Teton,...

February 27, 2024

IMBOX Protection Expands Partnership with SNIPES, First U.S. Sneaker Retailer to Provide In-Store Protection Treatments

CHICAGO (Feb. 27, 2024) /OUTDOOR SPORTSWIRE/ – IMBOX Protection, the world’s only in-store footwear protection technology, today announced it is expanding its partnership with SNIPES, a leading global sneaker retailer, following a successful pilot program in the United States. SNIPES will extend its offering of IMBOX Protection systems to 40...