PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 26, 2024
Trango Announces Colab with Outdoor Radio Powerhouse, Rocky Talkie
DENVER, CO (February 26, 2024)/OUTDOOR SPORTSWIRE/ – Trango, a leading designer and developer of premier climbing equipment, announces a new collaboration with Rocky Talkie. Trango, the Colorado-based brand built by and for climbers, has long been a leader in developing high-performance equipment for climbers and other backcountry adventurers. When Rocky Talkie...
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February 26, 2024
Tifosi Welcomes Pickleball Trendsetter Tyson Apostol to Influencer Program
Watkinsville, GA /OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leading sport and lifestyle sunglasses brand, is proud to announce the brand’s latest influencer–pickleball icon, Tyson Apostol. Apostol’s celebrity persona both on and off the pickleball court will help highlight Tifosi as a leading sunglass option for America’s fastest growing sport. Prior to...
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February 23, 2024
Dive Into the Heart of Wing Shooting with Season Two of “Wild Upland” on Outdoor Channel This April
DENVER (February 23, 2024)/OUTDOOR SPORTSWIRE/ – GUN DOG magazine and Outdoor Channel announce the premiere of season two of Wild Upland on April 2 at 6:30 p.m. ET. Following the acclaimed first season, host Kali Parmley, returns with her trusty bird dogs, Lincoln and Jones, for more heart-pounding adventures across North...
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February 22, 2024
Gregory launches category-defining Alpaca Gear Organization Collection
SALT LAKE CITY (Feb. 22, 2023) - OUTDOOR SPORTSWIRE - Since Gregory’s inception, the brand’s biggest goal has been to bring more people outdoors - leading to the natural next step in Gregory’s evolution, the creation of the Alpaca Gear Organization Collection. The Alpaca Gear Collection - which includes a...
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February 22, 2024
MYSTERY RANCH and Vallfirest Unite to Increase Availability of Wildland Fire Management Solutions in the EU
[Bozeman, Montana - February 22, 2024] OUTDOOR SPORTSWIRE – MYSTERY RANCH, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce its partnership with Vallfirest in a shared mission to contribute to global wildland fire management solutions. Through this partnership, MYSTERY RANCH firefighting...
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February 22, 2024
Stromer Achieves Sustainable Growth in 2023, Despite Cycling Industry Headwinds
Oberwangen, Switzerland (22 February 2024) - OUTDOOR SPORTSWIRE - Despite overall stagnant or declining markets in Europe, myStromer AG, the parent company of the two premium e-bike brands Stromer and Desiknio, was able to buck the general trend and continue to expand its market shares in the Netherlands and Belgium,...
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February 22, 2024
Grassroots Connect gears up for return to Reno with traditionally strong retailer and brand attendance … and a few new twists
RENO, NEVADA (FEBRUARY 22, 2024) /OUTDOOR SPORTSWIRE/ – When Grassroots Outdoor Alliance held their first gathering in 1998 in Lake Tahoe, Calif., the fledgling organization drew a modest tally of retailers and a handful of brands to a single ballroom of a local hotel. My, how times have changed. Returning...
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February 22, 2024
Strava and Fi Partner to Launch a first-of-its-kind Integration for National Walk Your Dog Day
SAN FRANCISCO – February 22, 2024/OUTDOOR SPORTSWIRE/ – Strava, the leading digital community for active people with more than 120 million athletes, today announced a new partnership with Fi, the connected dog collar and health platform. Launched as a celebration of Walk Your Dog Day, Strava and Fi’s partnership gives athletes...
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February 22, 2024
Cotopaxi Introduces Más Vida Resale Program
Salt Lake City, UT. (February 22, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is proud to expand their gear trade-in program with the introduction of Más Vida, the brand's new resale program in partnership with Trove and Tersus Solutions, encouraging consumers not only to trade-in but...
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February 22, 2024
CamelBak® Sets a New Standard For Safety In The Evolution Of Run Vest Design
PETALUMA, Calif. (Feb. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today the launch of a first-of-its-kind innovation in the outdoor running category, the Apex™ Pro run vest. The partnership between RECCO®, a leader in advanced rescue technology, and CamelBak aims to set the tone for...