PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
January 19, 2024
Krimson Klover Debuts Fall/Winter 2024 Collection at Coterie New York and Chicago Collective Women’s Edition
Boulder, Colo. (Jan. 19, 2024)/OUTDOOR SPORTSWIRE/ – For the first time in the brand’s history, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, will introduce its Fall/Winter 2024 apparel collection at premier fashion trade events, Coterie New York and Chicago Collective Women’s Edition. Coterie New York happening February 20...
-
January 19, 2024
House lawmakers vote unanimously to advance the EXPLORE Act
Washington, D.C. (Jan. 19, 2024) /OUTDOOR SPORTSWIRE/ – This week, lawmakers in the House Natural Resources Committee voted unanimously to advance the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a bipartisan package of outdoor recreation policy that could serve as a companion to America’s Outdoor Recreation Act (AORA). The EXPLORE Act,...
-
January 18, 2024
Backcountry Access Announces New Branding and Brand Logo for 2024
Boulder, CO and Seattle, WA / January 18, 2024 /OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) was founded in Colorado in 1994 by hardcore backcountry enthusiasts whose primary objective was to innovate backcountry safety for all. Since its inception, BCA has achieved many landmark “firsts” in product innovation and safety techniques that have...
-
January 18, 2024
Wiley X Announces a Brand Refresh and New Products for 2024
FRISCO, Texas (Jan. 18, 2024) /OUTDOOR SPORTSWIRE/ – Wiley X, a global leader and pioneer in premium protective eyewear, is excited to announce it will undergo a brand refresh in 2024 that will enhance the company's dedication to protection, performance and style. As part of this initiative, the brand has refined...
-
January 18, 2024
SpotOn GPS Fence Selects Purple Orange Digital Communications as PR & Affiliate Agency of Record
New Hampshire (January 18, 2024)/OUTDOOR SPORTSWIRE/ – SpotOn GPS Fence, an innovator in the pet tech industry well-known for its GPS-integrated dog collar, is pleased to announce its partnership with Purple Orange Digital Communications as its PR & Affiliate Agency of Record. Purple Orange Digital Communications will oversee Performance PR, Sponsored Content,...
-
January 18, 2024
Altra’s Lone Peak 8 Returns with Increased Durability and Lightweight Responsive Feel
DENVER (January, 2024)/OUTDOOR SPORTSWIRE/ – Altra, a leading innovator in performance running, announces the latest update to the best-selling and award-winning Lone Peak series. Now with a refined upper and customizable lacing, the Lone Peak 8 gives trail runners an improved fit and added protection from trail debris for all types of...
-
January 18, 2024
Blood Origins Launches Connecting the Dots: South Texas
Collierville, TN/OUTDOOR SPORTSWIRE/ – Blood Origins, a US-based non-profit promoting global wildlife conservation and ethical hunting practices, announced the launch of their upcoming content series entitled Connecting the Dots: South Texas. An intimate look into the cultural and economic impacts of hunting in one of the sport's most storied locales - the...
-
January 17, 2024
NEMO’s Spring 2024 Collection Now Available
Dover, NH—January 17, 2023/OUTDOOR SPORTSWIRE/ – NEMO’s spring 2024 collection is now available through its website and participating retailers. A testament to the brand’s ongoing commitment to innovation and sustainability, the collection features an all-new line of bluesign® duffels; an expansion of the fully recyclable Endless Promise® Collection; major updates to the...
-
January 17, 2024
JAM Collective’s Growth Continues with New Hires in Public Relations and Operations
San Francisco, CA – January 17, 2024 /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, affiliate marketing, and strategic partnerships, is pleased to announce it has hired three new team members. As the agency enters its 24th year of business and welcomes new talent,...
-
January 17, 2024
HDry Selects Backbone as PR Agency of Record
BUSTO ARSIZIO, ITALY (Jan. 17, 2024)/OUTDOOR SPORTSWIRE/ – HDry, a leading innovator in waterproof/breathable technology, has partnered with Backbone, the premier active lifestyle media agency. Backbone will serve as the official PR agency of record for HDry, supporting the brand’s growing number of partnerships with the world’s best footwear and apparel brands. “We have...