PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 8, 2023
Norrøna, a Legendary Norwegian Brand Opens Its New Immersive and Inspiring Headquarters in Lysaker
Oslo, Norway (Nov., 2023)/OUTDOOR SPORTSWIRE/ – Norrøna, the family-owned Norwegian adventure travel company and manufacturer of high-end outdoor apparel and outerwear, today unveiled a revolutionary global headquarters. The iconic brand welcomes a diverse international guestlist to the grand opening of the space, which sprawls 8,200-square-feet and includes Norrøna’s largest and most immersive...
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November 8, 2023
Salewa Unveils New Sella Ski Touring Collection
BOULDER, CO (November 8, 2023) /OUTDOOR SPORTSWIRE/ – Salewa North America, the leading mountain sports company born and bred in the Italian Dolomites and owned by the Oberalp Group, has unveiled its new Salewa Sella ski touring collection for the Winter 23/24 season, offering a reliable and highly functional apparel system...
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November 8, 2023
Sportsman Channel and Folds of Honor Team Up for Special Veterans Day Programming: “Hunting with the Heroes”
DENVER (November 8, 2023) /OUTDOOR SPORTSWIRE/ - In a heartfelt tribute to those who have served our nation, Sportsman Channel is airing special Veterans Day programming: "Hunting with the Heroes" presented by Folds of Honor on November 11 beginning at 5 p.m. ET. The three-hour block of programming offers a...
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November 8, 2023
Outdoor Market Alliance Hosting Two Market Weeks for Specialty Retailers
LAKEWOOD, CO /OUTDOOR SPORTSWIRE/ - Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 175 different brands in the outdoor and active lifestyle markets, is hosting its third fall market week series this month, from November 13-17 and November 27-December 2nd. Based on year-over-year...
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November 7, 2023
Kapsul™ Tech Partners with University of Houston Defensive Lineman, Nelson Ceaser, on NIL Deal
WATERLOO, ON (November 7, 2023) /OUTDOOR SPORTSWIRE/ - Kapsul Tech, a research and science company with a mission to protect athletes from head and neck injury, today announced its first NIL sponsorship deal with the University of Houston’s star Defensive Lineman, Nelson Ceaser. Ceaser has been wearing Kapsul’s ATLAS Shirt,...
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November 7, 2023
Italy’s UYN Unveils UYN Running, First Running Shoes Engineered From Socks For Road, Trail And Cross Trail At The Running Event, November 28-30 Austin, Texas
MARBLEHEAD, Mass., (November 7, 2023) /OUTDOOR SPORTSWIRE/ - Italy’s Unleash Your Nature (UYN, pronounced “win”) a Trerè Innovation company, will debut UYN® Running, the first running shoe engineered from socks, for road, trail and cross trail for men and women at the Running Event in Austin, Texas November 28-30 2023....
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November 7, 2023
Royal Robbins Builds on Sweater Craft Legacy and Commits to Natural Fibers with Launch of Fall/Winter 2024 Collection
SAN FRANCISCO (Nov. 7, 2023) /OUTDOOR SPORTSWIRE/ – Outdoor adventure brand Royal Robbins unveils its latest apparel collection for fall 2024. Founded in 1968 by iconic climbers and adventurers, Liz and Royal Robbins, the brand has long been trusted and worn by climbers and those seeking a life of adventure. As...
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November 7, 2023
Kahtoola Redesigns NANOspikes® Footwear Traction to Safely Navigate Frozen Roads and Sidewalks
Flagstaff, Ariz. (Nov. 7, 2023)/OUTDOOR SPORTSWIRE/ – Kahtoola, creator of award-winning footwear traction and performance-driven gaiters, has undertaken an overhaul of their ultra-low profile footwear traction, NANOspikes®. NANOspikes have been a winter safety essential in icy conditions for nearly a decade for everything from training for a marathon to walking the...
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November 7, 2023
Award-winning deuter Alproof Tour Avalanche Airbag Pack Lands With U.S. Retailers
BOULDER, Colo. (November 7, 2023)/OUTDOOR SPORTSWIRE/ – deuter announces the latest addition to its acclaimed Alproof series, the Alproof Tour, winner of the ISPO Award for top-tier design and innovation within the outdoor sports industry. This state-of-the-art avalanche airbag backpack was meticulously designed for ski and splitboard touring in collaboration with Alpride,...
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November 7, 2023
Mystery Ranch Taps Brandywine River Reps to Invigorate Mid-Atlantic and New England Sales
Bozeman, Mont. – November 7, 2023 /OUTDOOR SPORTSWIRE/ – Mystery Ranch, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability, announces the appointment of Brandywine River Reps to lead strategic sales in the Mid-Atlantic and New England regions. Brandywine River Reps specializes in representing specialty...